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Linda Schupack, AMC: The Art & Science of AMC's TV Marketing from Mad Men to The Walking Dead. Скачать
Anastasiya Ghosh, University of Arizona: Using Budgets to Improve Consumer Financial Decision-Making Скачать
Tat Chan, Washington Univ.: Search & Purchase: Retargeting Based on Online Consumer Behaviors Скачать
Matthew Rocklage: The Positivity Problem: Using Mass-Scale Emotionality to Predict Market Success Скачать
Ronalee Zarate-Bayani, The Hershey Company: Marketing in a Digital World-Making Sense of the Madness Скачать
Michel Tuan Pham, Columbia Business School: Why Do Consumers Like Larger Assortments, Really? Скачать
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Buy Versus Rent: How Acquisition Mode Affects Consumer Decision-Making, Anastasiya Pocheptsova Скачать
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Sexy Little Numbers - Grow Your Business Using Data You Already Have, Dimitri Maex, OgilvyOne Скачать
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Years of Living Dangerously - an interview with Yalmaz Siddiqui, Office Depot & Brendan Edgerton Скачать
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