Канал: Trust Insights

In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements

In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements

So What? Q4 2024 Large Language Model Comparison and Bakeoff

So What? Q4 2024 Large Language Model Comparison and Bakeoff

In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

AI Readiness at MarketingProfs B2B Forum

AI Readiness at MarketingProfs B2B Forum

In-Ear Insights: AI Readiness at MarketingProfs B2B Forum

In-Ear Insights: AI Readiness at MarketingProfs B2B Forum

In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times

In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times

So What? AI-enabled Share of Voice: Halloween Special

So What? AI-enabled Share of Voice: Halloween Special

ChatGPT Search Hot Take

ChatGPT Search Hot Take

In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained

In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained

In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained

In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained

So What? Using Generative AI for Competitive Analysis

So What? Using Generative AI for Competitive Analysis

In-Ear Insights: Data Protection, AI, and Privacy

In-Ear Insights: Data Protection, AI, and Privacy

In-Ear Insights: Data Protection, AI, and Privacy

In-Ear Insights: Data Protection, AI, and Privacy

So What? AI Image Generation Bake-off

So What? AI Image Generation Bake-off

In-Ear Insights: Generative AI for Conference Attendees

In-Ear Insights: Generative AI for Conference Attendees

So What? AI Music Generation for Marketing

So What? AI Music Generation for Marketing

In-Ear Insights: Generative AI for Strategic Planning

In-Ear Insights: Generative AI for Strategic Planning

So What? How To Build an AI Agent

So What? How To Build an AI Agent

In-Ear Insights: Gender Representation, Event Marketing, and Speaker Selection

In-Ear Insights: Gender Representation, Event Marketing, and Speaker Selection

Using a Trust Insights Ideal Customer Profile (ICP) With ChatGPT Advanced Voice Mode

So What? Behind the Scenes of the Marketing Over Coffee Podcast

So What? Behind the Scenes of the Marketing Over Coffee Podcast

In-Ear Insights: Responsible AI Part 4: Implementing Responsible AI

In-Ear Insights: Responsible AI Part 4: Implementing Responsible AI

In-Ear Insights: MAICON 2024 Key Takeaways

In-Ear Insights: MAICON 2024 Key Takeaways

In-Ear Insights: Responsible AI Part 3, Data Privacy

In-Ear Insights: Responsible AI Part 3, Data Privacy

So What? Generative AI for Content Personalization

So What? Generative AI for Content Personalization

In-Ear Insights: Responsible AI Part 2, Managing Bias

In-Ear Insights: Responsible AI Part 2, Managing Bias

So What? Leveraging Your ICP for Data Storytelling

So What? Leveraging Your ICP for Data Storytelling

In-Ear Insights: Responsible AI Part 1, Overview

In-Ear Insights: Responsible AI Part 1, Overview

So What? Using Your ICP to Align Your Services

So What? Using Your ICP to Align Your Services

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 5 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 5 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 4 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 4 of 5

In-Ear Insights: Product Market Fit and the Ideal Customer Profile

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 3 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 3 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 2 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 2 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 1 of 5

Get Ready with Trust Insights: Generative AI Webinar Prep, Part 1 of 5

So What? Automating Email Newsletters With Generative AI

So What? Automating Email Newsletters With Generative AI

Event Planner Seed Question Generator

Event Planner Seed Question Generator

In-Ear Insights: MAICON 2024 Trust Insights Talks

In-Ear Insights: MAICON 2024 Trust Insights Talks

So What? You Built an Ideal Customer Profile, Now What?

In-Ear Insights: Change Management and Generative Artificial intelligence

In-Ear Insights: Change Management and Generative Artificial intelligence

So What? How to Identify Generative AI Use Cases

So What? How to Identify Generative AI Use Cases

In-Ear Insights: Limitations of Generative Analytics

In-Ear Insights: Limitations of Generative Analytics

So What? CRM Data Fit And Your Ideal Customer Profile

In-Ear Insights: What is Generative Analytics?

In-Ear Insights: What is Generative Analytics?

So What? Generative AI Advanced Prompting Techniques

So What? Generative AI Advanced Prompting Techniques

In-Ear Insights: CEO Perspective on Generative AI and the Future of Work

In-Ear Insights: CEO Perspective on Generative AI and the Future of Work

So What? How to Do an Audience Analysis

So What? How to Do an Audience Analysis

In-Ear Insights: Generative AI for Non-Business Use Cases

In-Ear Insights: Generative AI for Non-Business Use Cases

In-Ear Insights: Trust and Influencer Marketing Strategy

In-Ear Insights: Trust and Influencer Marketing Strategy

In-Ear Insights: Generative AI for Non-Business Use Cases

In-Ear Insights: Generative AI for Non-Business Use Cases

So What? Generative AI Best Practices for Building GPTs

So What? Generative AI Best Practices for Building GPTs

In-Ear Insights: Generative AI Data Management Best Practices

In-Ear Insights: Generative AI Data Management Best Practices

So What? The Future of AI Podcasting: Trends and Predictions

So What? The Future of AI Podcasting: Trends and Predictions

In-Ear Insights: How to Use Generative AI in Sales

In-Ear Insights: How to Use Generative AI in Sales

So What? AI Podcast Growth: Unlock Your Show's Potential

So What? AI Podcast Growth: Unlock Your Show's Potential

In-Ear Insights: Generative AI and Professional Development

In-Ear Insights: Generative AI and Professional Development

So What? AI Podcast Editing: Level Up Your Workflow

So What? AI Podcast Editing: Level Up Your Workflow

In-Ear Insights: How to Spot AI Snake Oil Salesmen

In-Ear Insights: How to Spot AI Snake Oil Salesmen

So What? How To Use Generative AI to Build Marketing Plans

So What? How To Use Generative AI to Build Marketing Plans

In-Ear Insights: How to Help Marketers Adopt Agile and Prompt Engineering

In-Ear Insights: How to Help Marketers Adopt Agile and Prompt Engineering

So What? Analytics for Sales

So What? Analytics for Sales

In-Ear Insights: How to Apply Agile to Prompt Engineering

In-Ear Insights: How to Apply Agile to Prompt Engineering

So What? Strategies to Sell Sponsorships

So What? Strategies to Sell Sponsorships

In-Ear Insights: Prompt Engineering 101

In-Ear Insights: Prompt Engineering 101

So What? How to Use AI for Social Media Marketing

So What? How to Use AI for Social Media Marketing

In-Ear Insights: Introduction to Agile Marketing

In-Ear Insights: Introduction to Agile Marketing

So What? How to Use AI for Email Marketing

So What? How to Use AI for Email Marketing

In-Ear Insights: What Are AI Ethics?

In-Ear Insights: What Are AI Ethics?

So What? How to use AI for SEO

So What? How to use AI for SEO

In-Ear Insights: How to Build an AI Strategy

In-Ear Insights: How to Build an AI Strategy

So What? The Prompt Engineering Life Cycle

So What? The Prompt Engineering Life Cycle

In-Ear Insights: Prompt Development Life Cycle

In-Ear Insights: Prompt Development Life Cycle

So What? How to Get Started With Data Portability

So What? How to Get Started With Data Portability

In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

So What? How to Use Generative AI to Audit Content Marketing

So What? How to Use Generative AI to Audit Content Marketing

In-Ear Insights: Content Supply Chain Management

In-Ear Insights: Content Supply Chain Management

So What? How to identify use cases for Generative AI at Agencies

So What? How to identify use cases for Generative AI at Agencies

In-Ear Insights: AI, Empathy, and the Future of Work

In-Ear Insights: AI, Empathy, and the Future of Work

So What? How to Identify Marketing Opportunities With Generative AI

So What? How to Identify Marketing Opportunities With Generative AI

In-Ear Insights: Generative AI Limitations in Marketing

In-Ear Insights: Generative AI Limitations in Marketing

So What? How to Migrate Your Universal Analytics

So What? How to Migrate Your Universal Analytics

In-Ear Insights: Predictive Analytics and Reducing Churn

In-Ear Insights: Predictive Analytics and Reducing Churn

So What? Updating your media kit

So What? Updating your media kit

In-Ear Insights: Generative AI And Lead Generation

In-Ear Insights: Generative AI And Lead Generation

So What? Setting up Matomo Analytics in 2024

So What? Setting up Matomo Analytics in 2024

In-Ear Insights: Lessons Learned from Social Media Marketing World 2024

In-Ear Insights: Lessons Learned from Social Media Marketing World 2024

So What? Updating your Media Kit

So What? Updating your Media Kit

In-Ear Insights: Predictive Analytics If You're Data-Poor

In-Ear Insights: Predictive Analytics If You're Data-Poor

So What? Applying the data-driven customer journey

So What? Applying the data-driven customer journey

In-Ear Insights: Generative AI Impact on Search Engine Marketing

In-Ear Insights: Generative AI Impact on Search Engine Marketing

So What? Generative AI and Photoshop

So What? Generative AI and Photoshop

In-Ear Insights: Data Privacy and Generative AI

In-Ear Insights: Data Privacy and Generative AI

So What? Solving data problems with Generative AI

So What? Solving data problems with Generative AI

In-Ear Insights: Generative AI and Job Losses

In-Ear Insights: Generative AI and Job Losses

So What? Google Analytics 4 Audit Basics

So What? Google Analytics 4 Audit Basics

In-Ear Insights: Strategic Value of Analytics

In-Ear Insights: Strategic Value of Analytics

So What? Generative AI and Analytics

So What? Generative AI and Analytics

In-Ear Insights: Unlocking Workforce Potential with Generative AI

In-Ear Insights: Unlocking Workforce Potential with Generative AI

So What? Fixing Up Email Deliverability

So What? Fixing Up Email Deliverability

In-Ear Insights: Custom GPT Considerations

In-Ear Insights: Custom GPT Considerations

Why Disclosing the Use of AI is Mandatory

Why Disclosing the Use of AI is Mandatory

So What? Generative AI in 2024

So What? Generative AI in 2024

In-Ear Insights: Generative AI in 2024

In-Ear Insights: Generative AI in 2024

In-Ear Insights: 2023 Year in Review

In-Ear Insights: 2023 Year in Review

Happy Holidays from Trust Insights

Happy Holidays from Trust Insights

So What? Generative AI for Marketers

So What? Generative AI for Marketers

In-Ear Insights: Quality, Quantity, Productivity, and Generative AI

In-Ear Insights: Quality, Quantity, Productivity, and Generative AI

So What? Generative AI in Sales

So What? Generative AI in Sales

In-Ear Insights: Can Generative AI Replace the CEO?

In-Ear Insights: Can Generative AI Replace the CEO?

So What? Creating a Custom GPT model for restaurant marketing

So What? Creating a Custom GPT model for restaurant marketing

In-Ear Insights: Social Media Marketing Basics for Food & Beverage

In-Ear Insights: Social Media Marketing Basics for Food & Beverage

In-Ear Insights: Generative AI Business Continuity Planning

In-Ear Insights: Generative AI Business Continuity Planning

In-Ear Insights: Custom GPT & Software Development Best Practices

In-Ear Insights: Custom GPT & Software Development Best Practices

So What? Using Generative AI for Survey Analysis

So What? Using Generative AI for Survey Analysis

In-Ear Insights: Add AI To Everything? CEO AI Strategy

In-Ear Insights: Add AI To Everything? CEO AI Strategy

So What? Predictive Analytics for your annual planning

So What? Predictive Analytics for your annual planning

In-Ear Insights: Predictive Analytics, Productivity, and Management

In-Ear Insights: Predictive Analytics, Productivity, and Management

So What? Review of the September 2023 CMO Survey

So What? Review of the September 2023 CMO Survey

In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets

In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets

So What? Revisiting Video SEO tactics

So What? Revisiting Video SEO tactics

In-Ear Insights: Changing Your MarTech Stack

In-Ear Insights: Changing Your MarTech Stack

So What? How to become a public speaker

So What? How to become a public speaker

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

Trust Insights at MPB2B 2023 Main Stage

Trust Insights at MPB2B 2023 Main Stage

In-Ear Insights: Generative AI and Governance Strategies for Leaders

In-Ear Insights: Generative AI and Governance Strategies for Leaders

So What? Crisis Comms and Generative AI

So What? Crisis Comms and Generative AI

In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee

In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee

So What? Setting up and using Google Business

So What? Setting up and using Google Business

In-Ear Insights: Generative AI and the Future of Work

In-Ear Insights: Generative AI and the Future of Work

So What? Interpreting Customer Satisfaction Score Data

So What? Interpreting Customer Satisfaction Score Data

In-Ear Insights: Who Owns Your Data?

In-Ear Insights: Who Owns Your Data?

6 Ways Large Language Models Change Your Business (Short)

6 Ways Large Language Models Change Your Business (Short)

So What? Identifying Generative AI Use Cases using a 2x2 Matrix

So What? Identifying Generative AI Use Cases using a 2x2 Matrix

In-Ear Insights: The C-Suite Guide to Generative AI

In-Ear Insights: The C-Suite Guide to Generative AI

So What? Gender Bias in Generative AI

So What? Gender Bias in Generative AI

Disclosure of AI and Copyright

Disclosure of AI and Copyright

In-Ear Insights: Gender Bias and Fairness in Generative AI

In-Ear Insights: Gender Bias and Fairness in Generative AI

So What? Q3 2023 Generative AI Bake-off

So What? Q3 2023 Generative AI Bake-off

In-Ear Insights: Analytics Use Cases for Large Language Models

In-Ear Insights: Analytics Use Cases for Large Language Models

So What? Podcast and Video Audio Production Bakeoff

So What? Podcast and Video Audio Production Bakeoff

In-Ear Insights: How To Use Generative AI For Competitive Analysis

In-Ear Insights: How To Use Generative AI For Competitive Analysis

So What? How to audit your marketing tactics with the 5Ps

So What? How to audit your marketing tactics with the 5Ps

In-Ear Insights: Which AI Tool Should I Be Using?

In-Ear Insights: Which AI Tool Should I Be Using?

So What? Pre-requisites for Large Language Model AI Fine-Tuning

So What? Pre-requisites for Large Language Model AI Fine-Tuning

In-Ear Insights: Marketing AI Conference 2023 In Review

In-Ear Insights: Marketing AI Conference 2023 In Review

So What? How to be a good podcast guest

So What? How to be a good podcast guest

In-Ear Insights: Is ChatGPT Getting Dumber?

In-Ear Insights: Is ChatGPT Getting Dumber?

So What? Whisper and Claude for generative AI content repurposing

So What? Whisper and Claude for generative AI content repurposing

In-Ear Insights: Workplace Communication and Productivity

In-Ear Insights: Workplace Communication and Productivity

So What? How Data Analytics Powered The Save Warrior Nun Campaign

So What? How Data Analytics Powered The Save Warrior Nun Campaign

In-Ear Insights: What is Threads by Meta?

In-Ear Insights: What is Threads by Meta?

Mailbag Monday: How AI is Changing Search and What Marketers Need to Do

Mailbag Monday: How AI is Changing Search and What Marketers Need to Do

Mailbag Monday: What are the legal ramifications of using Generative AI?

Mailbag Monday: What are the legal ramifications of using Generative AI?

Mailbag Monday: Generative AI copyright?

Mailbag Monday: Generative AI copyright?

Mailbag Monday: Generative AI's impact on editors and writers

Mailbag Monday: Generative AI's impact on editors and writers

Mailbag Monday: Security concerns for AI tools

Mailbag Monday: Security concerns for AI tools

Mailbag Monday ChatGPT skills to avoid job loss

Mailbag Monday ChatGPT skills to avoid job loss

So What? Launching a podcast - podcast marketing measurement

So What? Launching a podcast - podcast marketing measurement

In-Ear Insights: Limitations of Data Science Skills

In-Ear Insights: Limitations of Data Science Skills

How to Make Universal Analytics-Style Menus in Google Analytics 4

How to Make Universal Analytics-Style Menus in Google Analytics 4

So What? Launching a podcast - podcast marketing tactics

So What? Launching a podcast - podcast marketing tactics

In-Ear Insights: How to Market Boring Products

In-Ear Insights: How to Market Boring Products

So What? Launching a podcast - podcast marketing strategy

So What? Launching a podcast - podcast marketing strategy

In-Ear Insights: Buy Or Build Marketing Technology?

In-Ear Insights: Buy Or Build Marketing Technology?

So What? Launching a podcast - podcasting overview

So What? Launching a podcast - podcasting overview

In-Ear Insights: What Qualifies Someone As An Expert?

In-Ear Insights: What Qualifies Someone As An Expert?

So What? Universal Analytics data migration

So What? Universal Analytics data migration

Mailbag Monday: Which are the best reports that GA4 has to offer and why?

Mailbag Monday: Which are the best reports that GA4 has to offer and why?

Mailbag Monday: Where would you recommend building a community?

Mailbag Monday: Where would you recommend building a community?

Mailbag Monday: What is your take on putting pricing on your website?

Mailbag Monday: What is your take on putting pricing on your website?

Mailbag Monday: Where would you recommend getting started for learning better prompt generation?

Mailbag Monday: Where would you recommend getting started for learning better prompt generation?

Mailbag Monday: What are the top 3-5 metrics we should be using in GA4 ?

Mailbag Monday: What are the top 3-5 metrics we should be using in GA4 ?

In-Ear Insights: Tiktok and Marketing Mix Modeling

In-Ear Insights: Tiktok and Marketing Mix Modeling

So What? Choosing tactics and campaigns - the Bullseye Framework

So What? Choosing tactics and campaigns - the Bullseye Framework

In-Ear Insights: Three Necessities for a New Business

In-Ear Insights: Three Necessities for a New Business

So What? Q2 2023 Generative AI Bake-off

So What? Q2 2023 Generative AI Bake-off

In-Ear Insights: Will AI Make Us Lazy and Stupid?

In-Ear Insights: Will AI Make Us Lazy and Stupid?

So What? Social Scheduling Tools Bake-off

So What? Social Scheduling Tools Bake-off

In-Ear Insights: What is Social Scheduling Software?

In-Ear Insights: What is Social Scheduling Software?

Mailbag Monday: If I am starting a brand from scratch, where should I start?

Mailbag Monday: How did you become an expert in your field?

Mailbag Monday: How did you become an expert in your field?

Mailbag Monday: What are your top 3 AI tools?

Mailbag Monday: What are your top 3 AI tools?

Mailbag Monday: The best way to extract Universal Analytics data?

Mailbag Monday: The best way to extract Universal Analytics data?

So What? B2B Influencer Measurement

So What? B2B Influencer Measurement

In-Ear Insights: What is b2b influencer marketing?

In-Ear Insights: What is b2b influencer marketing?

So What? Fine tuning large language models (LLM)

So What? Fine tuning large language models (LLM)

In-Ear Insights: What Is A Large Language Model?

In-Ear Insights: What Is A Large Language Model?

So What? Generative AI tools bakeoff

So What? Generative AI tools bakeoff

In-Ear Insights: AI Will Take Your Job

In-Ear Insights: AI Will Take Your Job

So What? What’s next in generative AI?

So What? What’s next in generative AI?

Mailbag Monday: Risks of ChatGPT Insights?

Mailbag Monday: Risks of ChatGPT Insights?

Mailbag Monday: Different people, same ChatGPT content?

Mailbag Monday: Different people, same ChatGPT content?

Mailbag Monday: How do you scan the data coming out of ChatGPT?

Mailbag Monday: How do you scan the data coming out of ChatGPT?

In-Ear Insights: What is Generative AI?

In-Ear Insights: What is Generative AI?

Mailbag Monday: What should we be looking for with a prompt engineer?

Mailbag Monday: What should we be looking for with a prompt engineer?

So What? Why should you be using Marketing Mix Modeling?

So What? Why should you be using Marketing Mix Modeling?

In-Ear Insights: What is Marketing Mix Modeling?

In-Ear Insights: What is Marketing Mix Modeling?

So What? Do I need a business coach?

So What? Do I need a business coach?

In-Ear Insights: Practical Use Cases of ChatGPT

In-Ear Insights: Practical Use Cases of ChatGPT