Канал: Eddie The Media Trainer

Notice how he rejects the premise of the question right away 👀

Notice how he rejects the premise of the question right away 👀

If you’re not gonna answer the question, there’s a right way and a wrong way to do that… 👀

If you’re not gonna answer the question, there’s a right way and a wrong way to do that… 👀

This is how you come off like the bigger person when you’re asked about your battles 👌

This is how you come off like the bigger person when you’re asked about your battles 👌

Maybe it’s time to hire a chief economist for your company’s PR strategy 👀

Maybe it’s time to hire a chief economist for your company’s PR strategy 👀

I really shouldn’t have missed that session 🤣🤣

I really shouldn’t have missed that session 🤣🤣

When you’ve got competition from Apple and Google, that interview seat starts to feel a little hot🥵

When you’ve got competition from Apple and Google, that interview seat starts to feel a little hot🥵

Honestly this whole interview was a master class from the mayor-elect 👏

Honestly this whole interview was a master class from the mayor-elect 👏

How many of these do you recognize?? 😅😅

How many of these do you recognize?? 😅😅

See how he was talking about the future? That was the most important part 😏😏

See how he was talking about the future? That was the most important part 😏😏

Not me out here, tempting all those “freezing cold takes” accounts 😅😅😅

Not me out here, tempting all those “freezing cold takes” accounts 😅😅😅

Do you think this rambling answer was intentional?? 👀

Do you think this rambling answer was intentional?? 👀

This is also known as “not taking the bait” 😅😅🎣

This is also known as “not taking the bait” 😅😅🎣

Shopify’s President had terrific messaging, but it was hard to keep up 🏎️😅😅

Shopify’s President had terrific messaging, but it was hard to keep up 🏎️😅😅

As a Democrat CEO who can’t hide that fact, THIS is how you answer a question from the media 👌

As a Democrat CEO who can’t hide that fact, THIS is how you answer a question from the media 👌

THIS is why you practice your media interviews in front of a mirror… 😅

THIS is why you practice your media interviews in front of a mirror… 😅

Any of these sound familiar?? 🤣🤣

Any of these sound familiar?? 🤣🤣

If you’re ever wondering why your pitch to media isn’t getting covered… 👀

If you’re ever wondering why your pitch to media isn’t getting covered… 👀

Not me using this video to explain to my clients why media don’t care about them 😅😅

Not me using this video to explain to my clients why media don’t care about them 😅😅

This is why journalists aren’t reaching out to you… 👀

This is why journalists aren’t reaching out to you… 👀

Can you spot this CEO’s mistake?? 👀

Can you spot this CEO’s mistake?? 👀

Watch as Tom Hanks learns the power of a bad sound bite 🫣

Watch as Tom Hanks learns the power of a bad sound bite 🫣

Pitching a journalist without stats is like going to a potluck without bringing food 😅😅

Pitching a journalist without stats is like going to a potluck without bringing food 😅😅

CEO of Southwest Airlines gets asked about his job security… what did you think of his answer?? 👀✈️

CEO of Southwest Airlines gets asked about his job security… what did you think of his answer?? 👀✈️

What do you say when you get asked about your company’s future, as you’re going through a crisis??

What do you say when you get asked about your company’s future, as you’re going through a crisis??

Do you think the millions that McDonald’s spends on media training was worth it?? 🍟👀

Do you think the millions that McDonald’s spends on media training was worth it?? 🍟👀

Mark Cuban rejecting the premise 👌

Mark Cuban rejecting the premise 👌

Too many of my clients undercut their effectiveness with the “you really SHOULD donate” vibe 🫤

Too many of my clients undercut their effectiveness with the “you really SHOULD donate” vibe 🫤

He stopped himself from saying: “You’d have to ask her”… 😅😅

He stopped himself from saying: “You’d have to ask her”… 😅😅

How about them Cowboys?? 🫣🫣

How about them Cowboys?? 🫣🫣

My advice to Nike’s new CEO 👀

My advice to Nike’s new CEO 👀

Sorry, but there’s nothing wrong with pushing back against journalists in this situation… 👀

Sorry, but there’s nothing wrong with pushing back against journalists in this situation… 👀

I’m guessing only one of them was listening when U of M’s PR person was speaking 🤭🤭

I’m guessing only one of them was listening when U of M’s PR person was speaking 🤭🤭

If you’re using bridging statements unnecessarily, chances are you’ve had too much media training…🫣

If you’re using bridging statements unnecessarily, chances are you’ve had too much media training…🫣

Oh- and you can use those moments to activate your audience, too 😌

Oh- and you can use those moments to activate your audience, too 😌

We’ve all seen those trick questions - so how should you handle them?? 👀

We’ve all seen those trick questions - so how should you handle them?? 👀

Fortunately, this CEO was prepared 🙂‍↕️

Fortunately, this CEO was prepared 🙂‍↕️

PS - this applies to millions of small businesses 🤩

PS - this applies to millions of small businesses 🤩

The CEO of Hubspot gets an A+ from me on this one 👏

The CEO of Hubspot gets an A+ from me on this one 👏

This is a PR and media mistake that can EASILY be avoided… 🤦‍♂️

This is a PR and media mistake that can EASILY be avoided… 🤦‍♂️

Reporters moving to your city is a huge opportunity… if you move quickly 👀

Reporters moving to your city is a huge opportunity… if you move quickly 👀

Classic hero’s journey? AG1 CEO shows how it’s done 👌

Classic hero’s journey? AG1 CEO shows how it’s done 👌

I’m spilling the secrets of media training 🫖

I’m spilling the secrets of media training 🫖

The human brain naturally remembers the end of your answers, not the beginning…

The human brain naturally remembers the end of your answers, not the beginning…

I was taught to NEVER do this with a reporter… 🙅‍♂️

I was taught to NEVER do this with a reporter… 🙅‍♂️

Every outlet is asking questions about politics these days… so how do you respond? 👀

Every outlet is asking questions about politics these days… so how do you respond? 👀

EVERY one of my clients makes this mistake (no matter how often I remind them) 🤦‍♂️

EVERY one of my clients makes this mistake (no matter how often I remind them) 🤦‍♂️

If you’ve ever wondered about the relationship between journalist and PR person… 👀

If you’ve ever wondered about the relationship between journalist and PR person… 👀

At least the news anchors were pretty nice about it… 😅😅

At least the news anchors were pretty nice about it… 😅😅

When’s the best time of day to pitch journalists for a story?

When’s the best time of day to pitch journalists for a story?

Honestly, I’m surprised Jimmy and his team don’t already know this… 🫣🤦‍♂️

Honestly, I’m surprised Jimmy and his team don’t already know this… 🫣🤦‍♂️

Being David is way more valuable than being Goliath 😌

Being David is way more valuable than being Goliath 😌

Well, since you asked… 😏

Well, since you asked… 😏

Posting because my client made this mistake recently, and I didn’t catch it in time… 🤦‍♂️

Posting because my client made this mistake recently, and I didn’t catch it in time… 🤦‍♂️

It’s the categorization that makes a big difference 👌

It’s the categorization that makes a big difference 👌

Make a reporter’s life easier, and you’ll be their best friend 😌

Make a reporter’s life easier, and you’ll be their best friend 😌

To my journalist friends- what’s your take on this one?? 👀

To my journalist friends- what’s your take on this one?? 👀

Honestly, The West Wing has MANY media training lessons 👀

Honestly, The West Wing has MANY media training lessons 👀

Did you catch the bridging statement, too? 👀

Did you catch the bridging statement, too? 👀

Lesson for the CEOs out there… don’t let your private disagreements become public… 🫣

Lesson for the CEOs out there… don’t let your private disagreements become public… 🫣

Can somebody tell me who media trained Marge Simpson?? 😅

Can somebody tell me who media trained Marge Simpson?? 😅

Early stage Zuck needed some practice with these… 🫣

Early stage Zuck needed some practice with these… 🫣

Idk why, but this is where I get the *most* misunderstandings when it comes to PR… 🤦‍♂️🫣

Idk why, but this is where I get the most misunderstandings when it comes to PR… 🤦‍♂️🫣

Negative reporter? No problem. 😌

Negative reporter? No problem. 😌

It’s that time of year, where we hand out awards to the people who paid for them 🥲🥲

It’s that time of year, where we hand out awards to the people who paid for them 🥲🥲

Think you can top these?? 👀

Think you can top these?? 👀

Who else had this in their 2024 bingo card?? 🙄

Who else had this in their 2024 bingo card?? 🙄

How does Hollywood PR work?? 👀

How does Hollywood PR work?? 👀

Do you agree with these founder takes?? 👀

Do you agree with these founder takes?? 👀

I’m all for playing on offense, but this seems misguided… 🫣

I’m all for playing on offense, but this seems misguided… 🫣

Who knew the entertainment industry had so many crises?? 🫣🤷‍♂️

Who knew the entertainment industry had so many crises?? 🫣🤷‍♂️

Is anyone else blown away by how little the public knows about the news media??? 🤔

Is anyone else blown away by how little the public knows about the news media??? 🤔

You’d think after 30 years in the public eye, she’d know better… 🤷‍♂️

You’d think after 30 years in the public eye, she’d know better… 🤷‍♂️

Q: “What are the biggest mistakes you see startups making when it comes to their PR?”

Q: “What are the biggest mistakes you see startups making when it comes to their PR?”

Ok which companies took advantage of that news cycle?? 👀

Ok which companies took advantage of that news cycle?? 👀

Frankly I can see both sides of this debate 🤷‍♂️

Frankly I can see both sides of this debate 🤷‍♂️

Which ones would you add?? 👀

Which ones would you add?? 👀

Really hope the salespeople at these companies don’t see this… 🫣

Really hope the salespeople at these companies don’t see this… 🫣

365 days later… 👀

365 days later… 👀

Use these steps, and you’ll have journalists knocking on your door ✊

Use these steps, and you’ll have journalists knocking on your door ✊

We’re taking press conference lessons from… Kirk Cousins?? 🥴👀🏈

We’re taking press conference lessons from… Kirk Cousins?? 🥴👀🏈

3 of my favorite recent PR blunders 🫣🫣

3 of my favorite recent PR blunders 🫣🫣

The fact that I can do this all day isn’t a good sign for their PR teams… 🫣

The fact that I can do this all day isn’t a good sign for their PR teams… 🫣

What was your favorite recent apology?? 🥲🥲

What was your favorite recent apology?? 🥲🥲

I say this to EVERY company I speak with 🗣️

I say this to EVERY company I speak with 🗣️

Anyone else notice this trend?? 🙄🙄

Anyone else notice this trend?? 🙄🙄

Nobody seems to talk about these 🤔

Nobody seems to talk about these 🤔

Don’t underestimate the power of “news you can use” ⚡️

Don’t underestimate the power of “news you can use” ⚡️

Most reporters are inclined to help you out (depending on your request, obvs)

Most reporters are inclined to help you out (depending on your request, obvs)

If you ever see a small company put “as seen in yahoo news” on their site, now you know how 😎

If you ever see a small company put “as seen in yahoo news” on their site, now you know how 😎

Start doing this today, and your future self will thank you 😌

Start doing this today, and your future self will thank you 😌

I try to infuse at least one of these story hooks into every media pitch 👀

I try to infuse at least one of these story hooks into every media pitch 👀

Kind of wild that PR is so misunderstood when it’s literally our job to communicate effectively 🥲

Kind of wild that PR is so misunderstood when it’s literally our job to communicate effectively 🥲

Use this little hack to find the right reporters for your pitch 🤓

Use this little hack to find the right reporters for your pitch 🤓

Media LOVE an underdog… So does everyone else, too… 👀

Media LOVE an underdog… So does everyone else, too… 👀

Anyone else still have nightmares from “tracking” earned media coverage?? 🫣🫣

Anyone else still have nightmares from “tracking” earned media coverage?? 🫣🫣

I’ve totally unsubscribed from HARO at this point… 🥲

I’ve totally unsubscribed from HARO at this point… 🥲

If someone uses this phrase, you can bet they’ve been media trained 😉

If someone uses this phrase, you can bet they’ve been media trained 😉

There’s a big difference between journalism and a courtroom 😌

There’s a big difference between journalism and a courtroom 😌

It’s called the “thumb of power” 😅

It’s called the “thumb of power” 😅

I get asked a TON about how to break into the PR industry… ✊

I get asked a TON about how to break into the PR industry… ✊

See if you can spot these the next time you’re watching somebody famous get interviewed 👀

See if you can spot these the next time you’re watching somebody famous get interviewed 👀

Let’s be honest- we all think of the same, famous quotes 🫣

Let’s be honest- we all think of the same, famous quotes 🫣

You can use this in negotiations, too 😎

You can use this in negotiations, too 😎

Call me crazy, but you shouldn’t be thinking about the reporter asking you questions… 😌😌

Call me crazy, but you shouldn’t be thinking about the reporter asking you questions… 😌😌

When you only play defense with the media, you’re not going to be happy with the outcome 🫣

When you only play defense with the media, you’re not going to be happy with the outcome 🫣

Do this and you automatically get the benefit of being associated with the outlet 😌

Do this and you automatically get the benefit of being associated with the outlet 😌

I’ve seen so many people make these mistakes… 🫣

I’ve seen so many people make these mistakes… 🫣

Journalists are going to ignore you if you do this… 😳🙅‍♂️

Journalists are going to ignore you if you do this… 😳🙅‍♂️

Prediction about the future of the media landscape 🔮

Prediction about the future of the media landscape 🔮

Here’s what you want to remember around getting op-eds published in the media 👀

Here’s what you want to remember around getting op-eds published in the media 👀

These 8 magical words are a cheat code for when you get asked a leading question by a journalist 👀

These 8 magical words are a cheat code for when you get asked a leading question by a journalist 👀

A PR perspective on the Elon Musk vs Don Lemon saga 👀

A PR perspective on the Elon Musk vs Don Lemon saga 👀

You could be missing a huge PR opportunity… 🫣

You could be missing a huge PR opportunity… 🫣

I think this is part of the reason why so many political candidates come off as inauthentic 🫣🫣

I think this is part of the reason why so many political candidates come off as inauthentic 🫣🫣

No matter what - don’t make this mistake when you’re talking to a journalist 🙅‍♂️🫣

No matter what - don’t make this mistake when you’re talking to a journalist 🙅‍♂️🫣

What does it mean to have a conversation with a reporter be “on background”?

What does it mean to have a conversation with a reporter be “on background”?

Newsflash: you can’t just hang out with your friends all the time 😕

Newsflash: you can’t just hang out with your friends all the time 😕

I’m not throwing shade at ChatGPT… I’m just saying journalists can tell… 🫣

I’m not throwing shade at ChatGPT… I’m just saying journalists can tell… 🫣

Can you release the details of your convo with a journalist?? 👀

Can you release the details of your convo with a journalist?? 👀

Stop treating your startup PR as though you’re a giant corporation 👀

Stop treating your startup PR as though you’re a giant corporation 👀

Stop. Diluting. Your. Communications. 🙅‍♂️

Stop. Diluting. Your. Communications. 🙅‍♂️

How do you avoid answering questions about politics?? Here’s the line 😌

How do you avoid answering questions about politics?? Here’s the line 😌

Should you ever leave a journalist on read?? 👀

Should you ever leave a journalist on read?? 👀

Are you allowed to ask the reporter for clarification?? 🤔

Are you allowed to ask the reporter for clarification?? 🤔

Use this phrase to apply a bit of pressure 😎👀

Use this phrase to apply a bit of pressure 😎👀

This is an advanced level media training tip, but I think some of you are ready for it 😎

This is an advanced level media training tip, but I think some of you are ready for it 😎

Journalists are supposed to challenge you and provide context and analysis 😤

Journalists are supposed to challenge you and provide context and analysis 😤

The best communicators enter a “PR flow state” 👀

The best communicators enter a “PR flow state” 👀

A press release is not the answer. 🤦‍♂️

A press release is not the answer. 🤦‍♂️

How do you LEAK something to the press? 👀

How do you LEAK something to the press? 👀

Sometimes a GREAT crisis PR strategy (like the one we’re witnessing from Boeing) isn’t enough 🫣🫠

Sometimes a GREAT crisis PR strategy (like the one we’re witnessing from Boeing) isn’t enough 🫣🫠

I’m the first to admit this is vindictive and catty 😼😈

I’m the first to admit this is vindictive and catty 😼😈

Apple knows: there’s no such thing as internal communications

Apple knows: there’s no such thing as internal communications

Media training tip: end your answers with a period, not a question mark or ellipsis.

Media training tip: end your answers with a period, not a question mark or ellipsis.

Don’t repeat the negative statement. 🤐

Don’t repeat the negative statement. 🤐

I’m always trying to figure out the agenda 🧐

I’m always trying to figure out the agenda 🧐

You need validators for most stories. Ready to ask the your competitors?? 😬

You need validators for most stories. Ready to ask the your competitors?? 😬

A lot of people make this mistake when they talk to the press for the first time… 🫠

A lot of people make this mistake when they talk to the press for the first time… 🫠

Humor in a media interview: 👍 or 👎

Humor in a media interview: 👍 or 👎

Is there a right way to fight back?? ✊

Is there a right way to fight back?? ✊

Investing in your audio + video equipment may not pay off like you think… 🫠

Investing in your audio + video equipment may not pay off like you think… 🫠

Don’t comment on motives 🤫

Don’t comment on motives 🤫

Content creation helps your media efforts 👌

Content creation helps your media efforts 👌

This is an advanced Jedi move for your next media interview 😎

This is an advanced Jedi move for your next media interview 😎

Don’t GASLIGHT the customer 🫠

Don’t GASLIGHT the customer 🫠

How do you ensure local media pick up your pitch?

How do you ensure local media pick up your pitch?

This moment always causes people to start taking notes… ✍️

This moment always causes people to start taking notes… ✍️

Not enough people in PR are talking about this right now…

Not enough people in PR are talking about this right now…

How to NOT give journalists “the ick”… 🫠

How to NOT give journalists “the ick”… 🫠

Whatever you do, don’t ask a journalist for this…

Whatever you do, don’t ask a journalist for this…

Influence the narrative that’s said about you in 2024 😤

Influence the narrative that’s said about you in 2024 😤

How do you pitch a journalist cold? 🥶

How do you pitch a journalist cold? 🥶

Your emails with a journalist are fair game 🫨

Your emails with a journalist are fair game 🫨

Most PR people don’t like evasive answers!!

Most PR people don’t like evasive answers!!

Should you slide into a journalist’s DM’s? 👀

Should you slide into a journalist’s DM’s? 👀

What to do around media if you’re nervous… 😢

What to do around media if you’re nervous… 😢

The harsh truth you need to remember about journalists… 👀

The harsh truth you need to remember about journalists… 👀

How easy is it to get press coverage over the Christmas holidays? 🤔🎄

How easy is it to get press coverage over the Christmas holidays? 🤔🎄

Use this hack to improve your chances of getting press coverage… 💡

Use this hack to improve your chances of getting press coverage… 💡

This is a VERY common misconception when it comes to journalists… 🙄

This is a VERY common misconception when it comes to journalists… 🙄

3 common errors I see newbies get tricked into, when they’re talking to journalists… 👀

3 common errors I see newbies get tricked into, when they’re talking to journalists… 👀

What feeling do you want to convey when you’re talking to the press? 🤔

What feeling do you want to convey when you’re talking to the press? 🤔

Anyone else notice this trend? 🤔

Anyone else notice this trend? 🤔

The biggest difference between today’s media and that of the 70s? Your attention span 👀

The biggest difference between today’s media and that of the 70s? Your attention span 👀

Take a page out of the Barbara Corcoran PR playbook 😎

Take a page out of the Barbara Corcoran PR playbook 😎

Use this Jedi mind trick the next time you’re facing difficult questions from the press 😎

Use this Jedi mind trick the next time you’re facing difficult questions from the press 😎

Was this some harmless humor? Or a bit too much “personality”?? 👀

Was this some harmless humor? Or a bit too much “personality”?? 👀

Even @CiscoSystems uses too much jargon when they’re speaking to the press… 🫠

Even @CiscoSystems uses too much jargon when they’re speaking to the press… 🫠

Add these elements together - like a recipe - for a successful public apology 👀

Add these elements together - like a recipe - for a successful public apology 👀

Remember - the mic is always hot! 😳🫣

Remember - the mic is always hot! 😳🫣

Next time you’re watching a media interview, see if you can spot these bridging statements 👀

Next time you’re watching a media interview, see if you can spot these bridging statements 👀

If you’ve got to push back during your media interview, this is the best way to do it 👀

If you’ve got to push back during your media interview, this is the best way to do it 👀

Just like Kendall Roy, sometimes you gotta fight back ✊

Just like Kendall Roy, sometimes you gotta fight back ✊

More bridging statements for you ✍️

More bridging statements for you ✍️

⚠️ Looking for media attention? Story is everything.

⚠️ Looking for media attention? Story is everything.

It’s never in your best interest to lie to a journalist… 🙅‍♂️

It’s never in your best interest to lie to a journalist… 🙅‍♂️

Avoid these statements at all costs!! 🫣🫣🫣

Avoid these statements at all costs!! 🫣🫣🫣

You don’t have a relationship with the outlet 🙅‍♂️

You don’t have a relationship with the outlet 🙅‍♂️

The CEO of Abercrombie got blasted for these remarks 🫣

The CEO of Abercrombie got blasted for these remarks 🫣

An interview is NOT a debate!! 🙅‍♂️ #mediatraining #pr

An interview is NOT a debate!! 🙅‍♂️ #mediatraining #pr

Write down these #bridgingstatements and use them the next time you’re talking to the #newsmedia

Write down these #bridgingstatements and use them the next time you’re talking to the #newsmedia

Media training tip: look at the green light 🟢

Media training tip: look at the green light 🟢

What does the current media landscape mean for you?? 🤑

What does the current media landscape mean for you?? 🤑

What can you offer as an “exclusive”?? #mediatraining #publicrelations #pr #entrepreneur

What can you offer as an “exclusive”?? #mediatraining #publicrelations #pr #entrepreneur

How do you cultivate good relationships with #journalists ?? #mediatraining #publicrelations #pr

How do you cultivate good relationships with #journalists ?? #mediatraining #publicrelations #pr

How do you know if your interview with a #journalist is going to be positive? #mediatraining

How do you know if your interview with a #journalist is going to be positive? #mediatraining

Do you have your #soundbite figured out? #mediatraining #publicrelations #pr

Do you have your #soundbite figured out? #mediatraining #publicrelations #pr

Inaccurate report comes out: Do you speak up? Or stay silent? #mediatraining #pr #publicrelations

Inaccurate report comes out: Do you speak up? Or stay silent? #mediatraining #pr #publicrelations

Are you speaking to the wrong publications?

Are you speaking to the wrong publications?

Bridging statements are one of the most powerful tools of media training 👀

Bridging statements are one of the most powerful tools of media training 👀

How #neildegrassetyson looks so comfortable on camera 👀 #mediatraining #publicrelations #comms

How #neildegrassetyson looks so comfortable on camera 👀 #mediatraining #publicrelations #comms

Advanced level #mediatraining move, incoming 😌 #pr #publicrelations #entrepreneur #comms #ceo

Advanced level #mediatraining move, incoming 😌 #pr #publicrelations #entrepreneur #comms #ceo

How many hours of #mediatraining do you think #bobiger has had? #publicrelations #ceo #pr #disney

How many hours of #mediatraining do you think #bobiger has had? #publicrelations #ceo #pr #disney

Should you be taking #pr advice from #loganpaul ?? 👀 #mediatraining #publicrelations #creator

Should you be taking #pr advice from #loganpaul ?? 👀 #mediatraining #publicrelations #creator

I don’t care how much #mediatraining you’ve had- no one should be on camera for 7 hours… 🙈 #pr

I don’t care how much #mediatraining you’ve had- no one should be on camera for 7 hours… 🙈 #pr

Dealing with a founder or CEO who’s nervous about speaking with a journalist? Use this #pr trick 😎

Dealing with a founder or CEO who’s nervous about speaking with a journalist? Use this #pr trick 😎

Have you seen a bigger #pr transformation than #zuck ?? 👀 #publicrelations #mediatraining

Have you seen a bigger #pr transformation than #zuck ?? 👀 #publicrelations #mediatraining

If you only listen to 1 piece of advice from me around #mediatraining, make sure it’s this…

If you only listen to 1 piece of advice from me around #mediatraining, make sure it’s this…

When it comes to your #pr strategy, assume you are NOT #elonmusk … 🙅‍♂️

When it comes to your #pr strategy, assume you are NOT #elonmusk … 🙅‍♂️

In a #pr crisis- are you Team Tom or Team Gerri? 👀 #succession #successionhbo #publicrelations

In a #pr crisis- are you Team Tom or Team Gerri? 👀 #succession #successionhbo #publicrelations