Канал: Joint Masters In Digital & Social Media Marketing

Digital and Social Media Marketing a results driven approach book 3rd Edition

Digital and Social Media Marketing a results driven approach book 3rd Edition

Engaging digital channels: effective toolkit in times of crisis webinar

Engaging digital channels: effective toolkit in times of crisis webinar

Effective use of data insights to deliver commercial results

Effective use of data insights to deliver commercial results

Digital content lessons to thrive in the #COVID19 pandemic and beyond webinar #passion4digital

Digital content lessons to thrive in the #COVID19 pandemic and beyond webinar #passion4digital

Digital and Social Media Marketing principles course #MOOC

Digital and Social Media Marketing principles course #MOOC

1.0: Why Digital and Social Media Marketing is important

1.0: Why Digital and Social Media Marketing is important

1.1 : Introduction to Strategic Planning

1.1 : Introduction to Strategic Planning

1.2 : SWOT Analysis

1.2 : SWOT Analysis

1.3 : Developing SMART Objectives

1.3 : Developing SMART Objectives

1.4 : Digital Business Maturity Model

1.4 : Digital Business Maturity Model

1.5 : The Consumer Journey to Online Purchase

1.5 : The Consumer Journey to Online Purchase

1.6 : Introduction to Core Concepts

1.6 : Introduction to Core Concepts

1.7 : Introduction to Online Branding

1.7 : Introduction to Online Branding

2.0 : Understanding the different nature of digital channels

2.0 : Understanding the different nature of digital channels

2.1 : Search Engines – National Differences

2.1 : Search Engines – National Differences

2.2 : Social Media – National Differences

2.2 : Social Media – National Differences

2.3 : Email marketing and how it can be used

2.3 : Email marketing and how it can be used

2.4 : Affiliate marketing and how it can be used

2.4 : Affiliate marketing and how it can be used

2.5 : Mobile marketing and how it could be used

2.5 : Mobile marketing and how it could be used

2.6 : Paid channels overview - search and social

2.6 : Paid channels overview - search and social

2.7 : Communities focused engagement

2.7 : Communities focused engagement

3.1 : Target audience

3.1 : Target audience

3.2 : Planning integration of search and social media

3.2 : Planning integration of search and social media

3.3 : Keyword research for buyer persona

3.3 : Keyword research for buyer persona

3.4 : Social media channels for buyer persona

3.4 : Social media channels for buyer persona

3.5 : Develop keyword plan for a campaign

3.5 : Develop keyword plan for a campaign

3.6 : PPC keyword vs organic keyword plan

3.6 : PPC keyword vs organic keyword plan

3.7 : Develop social media editorial calendar

3.7 : Develop social media editorial calendar

4.0 : How campaigns fit into a wider implementation of the overall strategy

4.0 : How campaigns fit into a wider implementation of the overall strategy

4.1 : Example company campaign plan

4.1 : Example company campaign plan

4.2 : Key elements of campaign management - Gantt chart

4.2 : Key elements of campaign management - Gantt chart

4.3 : Risk management

4.3 : Risk management

4.4 : Digital project management tools and techniques

4.4 : Digital project management tools and techniques

4.5 : Project plan monitoring and review

4.5 : Project plan monitoring and review

4.6 : Marketing automation

4.6 : Marketing automation

4.7 : PPC campaign planning

4.7 : PPC campaign planning

5.0 : Choosing the right digital profiles for the right audience

5.0 : Choosing the right digital profiles for the right audience

5.1 : Facebook

5.1 : Facebook

5.2 : YouTube

5.2 : YouTube

5.3 : Twitter

5.3 : Twitter

5.4 : LinkedIn

5.4 : LinkedIn

5.5 : PPC optimisation

5.5 : PPC optimisation

5.6 : What makes content to go Viral?

5.6 : What makes content to go Viral?

5.7 : How to create viral content?

5.7 : How to create viral content?

6.0 : The Importance of Ongoing Monitoring

6.0 : The Importance of Ongoing Monitoring

6.1 : Understanding of Social Capital

6.1 : Understanding of Social Capital

6.2 : Accessing data in Google Analytics

6.2 : Accessing data in Google Analytics

6.3 : Accessing data from Facebook

6.3 : Accessing data from Facebook

6.4 : Accessing data from Twitter

6.4 : Accessing data from Twitter

6.5 : Using spreadsheets to analyse and populate reports

6.5 : Using spreadsheets to analyse and populate reports

6.6 Learning from digital results

6.6 Learning from digital results

6.7 : PPC report

6.7 : PPC report

3 0 Buyer persona development

3 0 Buyer persona development

What are the boundaries of Ethical SEO? #HCC12 #passion4digital

What are the boundaries of Ethical SEO? #HCC12 #passion4digital

#passion4digital conference highlights, Sofia Bulgaria 2016

#passion4digital conference highlights, Sofia Bulgaria 2016

Benefits from Massive Open Online Course Dr Gordon Fletcher

Benefits from Massive Open Online Course Dr Gordon Fletcher

Joint programme development: Dr Bartłomiej Kurzyk #passion4digital

Joint programme development: Dr Bartłomiej Kurzyk #passion4digital

Lessons from internships and placements case studies by Colin Telford

Lessons from internships and placements case studies by Colin Telford

Digital and Social Media Marketing: a results driven approach Dr A Cruz

Digital and Social Media Marketing: a results driven approach Dr A Cruz

Pokémon GO use in digital marketing #passion4digital #PokeBusiness

Pokémon GO use in digital marketing #passion4digital #PokeBusiness

Digital marketing channels, content creation and management

Digital marketing channels, content creation and management

Sasha Bezuhanova: MOVE.BG - development of #Bulgaria

Sasha Bezuhanova: MOVE.BG - development of #Bulgaria

YouTube live stream vs Facebook live stream? Olga Andrienko Q&A

YouTube live stream vs Facebook live stream? Olga Andrienko Q&A

#passion4digital conference Bulgaria, Sofia 2016 #Welcome

#passion4digital conference Bulgaria, Sofia 2016 #Welcome

Key Trends Influencing Digital Marketing Skills

Key Trends Influencing Digital Marketing Skills

Using social media in the marketing mix: Olga Andrienko, SEMRush

Using social media in the marketing mix: Olga Andrienko, SEMRush

How to develop a digital marketing strategy: Buyer Persona Spring

How to develop a digital marketing strategy: Buyer Persona Spring

Joint Masters In Digital & Social Media Marketing Live Stream

Joint Masters In Digital & Social Media Marketing Live Stream

JEMSS Digital and Social Media Marketing Conference - #passion4digital

JEMSS Digital and Social Media Marketing Conference - #passion4digital

JEMSS Digital and Social Media Marketing Conference, Sofia 2016

JEMSS Digital and Social Media Marketing Conference, Sofia 2016

How to set up a tripod training session at #MediaCityUK

How to set up a tripod training session at #MediaCityUK

How to use a video camera: training session at #MediaCityUK

How to use a video camera: training session at #MediaCityUK

the inaugural flight of DronyMcDroneface #PUPRU University of Salford peel park

the inaugural flight of DronyMcDroneface #PUPRU University of Salford peel park

How to create #UKBlogAwards worthy blog? #bloggingtips

How to create #UKBlogAwards worthy blog? #bloggingtips