Канал: Right Hook Digital

It's more than just offering a discount—it's the value beyond the deal #facebookads

It's more than just offering a discount—it's the value beyond the deal #facebookads

Ep 39: How to create facebook ad creatives that scale

Ep 39: How to create facebook ad creatives that scale

If your media buyer's stuck in 2019, call us. We hate seeing money go up in flames

If your media buyer's stuck in 2019, call us. We hate seeing money go up in flames

In reality, only 3 things inform decision-making to scale ad accounts #facebookads #ecommerce

In reality, only 3 things inform decision-making to scale ad accounts #facebookads #ecommerce

There's so much to prepare before BFCM season—don't lose sight of these "small details" #facebookads

There's so much to prepare before BFCM season—don't lose sight of these "small details" #facebookads

After reviewing hundreds of brands, successful ones revealed a pattern: they ALL have a clear plan

After reviewing hundreds of brands, successful ones revealed a pattern: they ALL have a clear plan

Ensure targets are grounded by data—foresee numbers and map out your next move #facebookads

Ensure targets are grounded by data—foresee numbers and map out your next move #facebookads

It's about setting up the right pieces for long-term success #facebookads

It's about setting up the right pieces for long-term success #facebookads

Ep 38: Irresistible Offers

Ep 38: Irresistible Offers

The giveaway hack that can turn a campaign into a viral success. Time to level up! #facebookads

The giveaway hack that can turn a campaign into a viral success. Time to level up! #facebookads

Seamless collaboration—plan and run campaigns like a well-oiled machine #facebookads #ecommerce

Seamless collaboration—plan and run campaigns like a well-oiled machine #facebookads #ecommerce

Ep 37: Campaign Planning for DTC Brands

Ep 37: Campaign Planning for DTC Brands

Some brands thrive on a founder affinity, some let the product speak for itself #facebookads

Some brands thrive on a founder affinity, some let the product speak for itself #facebookads

Find what's working before going all in—test small, learn and avoid costly mistakes #facebookads

Find what's working before going all in—test small, learn and avoid costly mistakes #facebookads

One brand, three plotlines. Have you found the one that captures your story? EP35 on YT #facebookads

Capitalize on seizing that moment. Sometimes the biggest wins are hiding in plain sight #facebookads

Capitalize on seizing that moment. Sometimes the biggest wins are hiding in plain sight #facebookads

Which plotline resonates with your brand and audience? Watch EP 35 on our YT channel #facebookads

Ep 36: Ways to ensure your products sell

Ep 36: Ways to ensure your products sell

Not looking at MER & contribution profit? you could be leaving money on the table #facebookads

Not looking at MER & contribution profit? you could be leaving money on the table #facebookads

Focusing only on quick wins or short-sighted decisions could derail your brand’s future #facebookads

Don’t ROAS yourself into oblivion—Know which campaigns are keepers #facebookads #ecommerce #shopify

Don’t ROAS yourself into oblivion—Know which campaigns are keepers #facebookads #ecommerce #shopify

One metric only tells you part of the story. Various metrics, shows the whole picture #facebookads

One metric only tells you part of the story. Various metrics, shows the whole picture #facebookads

Ep 35: 15 ways to position your brand

Curious how this brand achieved $2M in a month? Check out EP 34 on our YouTube channel #facebookads

We look at these metrics to check if the data is pointing in the right direction #facebookads

We look at these metrics to check if the data is pointing in the right direction #facebookads

Have you been testing new creatives and angles for your brand's campaigns? #facebookads

Now that Shopify connects to other sales channels, which ones are you going to plug into?

Now that Shopify connects to other sales channels, which ones are you going to plug into?

We apply Blended CPA as the north star metrics for our brands. Do you use something different? why?

We apply Blended CPA as the north star metrics for our brands. Do you use something different? why?

Any Shopify Plus users using Shopify's Shop Campaigns? would love to hear how it's going for you

Any Shopify Plus users using Shopify's Shop Campaigns? would love to hear how it's going for you

ABO vs CBO feels like Mac vs Windows debate. What're you using in your Meta ad account? #facebookads

ABO vs CBO feels like Mac vs Windows debate. What're you using in your Meta ad account? #facebookads

What do you think? Was this Shopify feature update a must-have, or a nice-to-have? #facebookads

What do you think? Was this Shopify feature update a must-have, or a nice-to-have? #facebookads

Brain Trust w/ Our eCommerce Strategists

Brain Trust w/ Our eCommerce Strategists

Shopify data nerds rejoice—reports by geo is way easier now! Have you tried it out? #facebookads

Shopify data nerds rejoice—reports by geo is way easier now! Have you tried it out? #facebookads

Great Media Buyer: Assessess performance holistically across channels #facebookads

Great Media Buyer: Assessess performance holistically across channels #facebookads

Too many products, not enough results? might be time to streamline your product focus #facebookads

Too many products, not enough results? might be time to streamline your product focus #facebookads

Ep 33: Key Metrics for Growth Marketing

Ep 33: Key Metrics for Growth Marketing

Less Meta ad account consolidation... mo' problems. Watch Ep 32 on our YT channel #facebookads

Less Meta ad account consolidation... mo' problems. Watch Ep 32 on our YT channel #facebookads

Don't let your email list go cold. Turn your unengaged list into a revenue driver #facebookads

Don't let your email list go cold. Turn your unengaged list into a revenue driver #facebookads

If your media buyer has dozens of campaigns, they're burning your cash #facebookads

If your media buyer has dozens of campaigns, they're burning your cash #facebookads

When a brand's email list segmentation is poor, their revenue suffers #facebookads

Ep 32: Meta Media Buying Structures

Ep 32: Meta Media Buying Structures

Design your emails for readability and for a mobile-first experience #facebookads

Design your emails for readability and for a mobile-first experience #facebookads

Communicate the one thing your readers should do in every email your brand sends #facebookads

When did you last check your email engagement score? Ep 31 shows you how to improve deliverability

When did you last check your email engagement score? Ep 31 shows you how to improve deliverability

Sending outbound emails to wholesalers? Don't use the same sending domain as your campaigns & flows

Sending outbound emails to wholesalers? Don't use the same sending domain as your campaigns & flows

Analyzing customer cohorts to increase LTV is a non-negotiable exercise we do for brands#facebookads

Analyzing customer cohorts to increase LTV is a non-negotiable exercise we do for brands#facebookads

Ep 31: Surviving Email Apocalypse

Ep 31: Surviving Email Apocalypse

We say riches are in the customers who come back buy more. How? All in Ep 30 on our YT #facebookads

We say riches are in the customers who come back buy more. How? All in Ep 30 on our YT #facebookads

Squeeze more $$ out of your traffic—some tactics to improve your AOV. Check out Ep 30 #facebookads

Squeeze more $$ out of your traffic—some tactics to improve your AOV. Check out Ep 30 #facebookads

Before starting an eComm business, know what you're getting into #facebookads

Before starting an eComm business, know what you're getting into #facebookads

Give our LTV Calculator a try! Link & full walkthrough on Ep30 on our YouTube channel #facebookads

Give our LTV Calculator a try! Link & full walkthrough on Ep30 on our YouTube channel #facebookads

A sign to look at 4 pillars of your eComm brand. How can you make it snowball? #facebookads

Crafted by you vs Crafted by Pros. How do you source your ad creative assets? #facebookads

Crafted by you vs Crafted by Pros. How do you source your ad creative assets? #facebookads

Narrow your focus, optimize your ad spend to fewer campaigns #facebookads #shopify #ecommerce

Narrow your focus, optimize your ad spend to fewer campaigns #facebookads #shopify #ecommerce

Relatable ads make customers feel relatable. Utilize your customer feedback #facebookads #ecommerce

Relatable ads make customers feel relatable. Utilize your customer feedback #facebookads #ecommerce

Quality over quantity: focus on your Hero Product! #facebookads #ecommerce #shopify

Quality over quantity: focus on your Hero Product! #facebookads #ecommerce #shopify

Know what you want for your brand. So then us as an agency, help deliver those 'wants' #facebookads

Ep 30: Increase Your Customer Lifetime Value

Ep 30: Increase Your Customer Lifetime Value

How much creative is enough creative? Hint: it's more than you think #facebookads

How much creative is enough creative? Hint: it's more than you think #facebookads

If you're working off a fixed ROAS... you're playing a losing game #facebookads #ecommerce

If you're working off a fixed ROAS... you're playing a losing game #facebookads #ecommerce

Does your agency keep an eye on macro market movements & planning accordingly? #facebookads

Does your agency keep an eye on macro market movements & planning accordingly? #facebookads

TLDR: you NEVER know how your traffic sources will change... get your 1,000 true fans #facebookads

TLDR: you NEVER know how your traffic sources will change... get your 1,000 true fans #facebookads

Prediction: Meta may start a paid product like YT Premium. Would you pay for IG+? #facebookads

Prediction: Meta may start a paid product like YT Premium. Would you pay for IG+? #facebookads

May the Email Gods never put you in the spam folder. Check your spam score TODAY #facebookads

May the Email Gods never put you in the spam folder. Check your spam score TODAY #facebookads

Your brand's deliverability could be at risk IF you don't take care of spam compliance #facebookads

How we forensically analyze a brand's positioning & angles to unlock new customers #facebookads

Bottom line: "Just launch more ads" can never solve a positioning problem #facebookads

Bottom line: "Just launch more ads" can never solve a positioning problem #facebookads

Your attribution window settings on Meta could be costing you $$..find out why on Ep26 #facebookads

Your attribution window settings on Meta could be costing you $$..find out why on Ep26 #facebookads

Ep 29: Squeeze money out of your store

Ep 29: Squeeze money out of your store

Ask two questions—What is the goal? And what is the plan? #facebookads #ecommerce

Ask two questions—What is the goal? And what is the plan? #facebookads #ecommerce

Creative bricks streamline the way teams ideate around ad concepts, structure and sequencing

Creative bricks streamline the way teams ideate around ad concepts, structure and sequencing

We help brands get crystal clear on what "success" is for them. Revenue? Profit? New net customers?

We help brands get crystal clear on what "success" is for them. Revenue? Profit? New net customers?

Do yourself a favor. Perform a cohort analysis of your customers, re-evaluate your CAC thresholds

Do yourself a favor. Perform a cohort analysis of your customers, re-evaluate your CAC thresholds

The more sales data you have, the more robust your projections are #facebookads #ecommerce #shopify

The more sales data you have, the more robust your projections are #facebookads #ecommerce #shopify

Historical analysis: a great way to identify sales trends, patterns & forecasting sales #facebookads

Historical analysis: a great way to identify sales trends, patterns & forecasting sales #facebookads

Scaling a brand is NOT about improving everything all at once—Focus on your key levers #facebookads

Golden rule: Always allocate budget to testing new ads #facebookads #ecommerce #shopify

Golden rule: Always allocate budget to testing new ads #facebookads #ecommerce #shopify

When a brand comes to us for growth, we leave no stone unturned #facebookads #ecommerce

Tech marketers obsess over their product's AHA moment.. what's yours? #facebookads #ecommerce

Tech marketers obsess over their product's AHA moment.. what's yours? #facebookads #ecommerce

The brand that can afford more $$ to acquire a new customer, wins #facebookads #ecommerce #shopify

Leverage the 2 psychological triggers that humans cannot resist: scarcity and urgency #facebookads

Leverage the 2 psychological triggers that humans cannot resist: scarcity and urgency #facebookads

It's been proven time and again, your riches are in the niches.. #facebookads #ecommerce #shopify

It's been proven time and again, your riches are in the niches.. #facebookads #ecommerce #shopify

Ep 28: Lessons from an $80M Brand

Today's lesson from Meta: shrink the market.. #facebookads

Today's lesson from Meta: shrink the market.. #facebookads

Find the key bottleneck in your business—address that #facebookads

Find the key bottleneck in your business—address that #facebookads

Your growth agency's job is to find leverage points—small hinges swing big doors #facebookads

Your growth agency's job is to find leverage points—small hinges swing big doors #facebookads

Want profitable product launches? Episode 22 on YouTube gives you the scoop #ecommerce #facebookads

Want profitable product launches? Episode 22 on YouTube gives you the scoop #ecommerce #facebookads

Nobody can help you if you won't let them. Period. #facebookads #ecommerce #shopify

Nobody can help you if you won't let them. Period. #facebookads #ecommerce #shopify

When you go to an agency, don't hide your flaws. Here to help, not judge #facebookads #ecommerce

When you go to an agency, don't hide your flaws. Here to help, not judge #facebookads #ecommerce

Focus on the client's success, and everything else will follow #facebookads #ecommerce

Focus on the client's success, and everything else will follow #facebookads #ecommerce

Help comes to those who recognize it #facebookads #ecommerce

Help comes to those who recognize it #facebookads #ecommerce

If someone can't help you, would you rather the truth or should they try anyway? #facebookads

If someone can't help you, would you rather the truth or should they try anyway? #facebookads

Ep 27: eCommerce is dead? | Email deliverability, Shopify, and Meta news

Ep 27: eCommerce is dead? | Email deliverability, Shopify, and Meta news

Ep 26: Why your ads aren't working

Ep 26: Why your ads aren't working

Ep 25: DTC growth strategies & spicy takes

Ep 25: DTC growth strategies & spicy takes

Ep 22: How to launch eCommerce products | All best practices

Ep 22: How to launch eCommerce products | All best practices

Ep 24: How our agency onboards DTC brands | part 2

Ep 24: How our agency onboards DTC brands | part 2

Ep 23: How our agency onboards DTC brands | part 1

Ep 23: How our agency onboards DTC brands | part 1

Ep 21: DTC ad agency onboarding | What's it like?

Ep 21: DTC ad agency onboarding | What's it like?

Clickbait's only clickbait if it disappoints. Otherwise, it's just a compelling hook. #facebookads

Clickbait's only clickbait if it disappoints. Otherwise, it's just a compelling hook. #facebookads

Your ad doesn't have to be "pretty" to crush. When everyone zigs, you can zag to win. #facebookads

Your ad doesn't have to be "pretty" to crush. When everyone zigs, you can zag to win. #facebookads

If your ad can capture the internet's need for voyeurism... you'll hook people in. Guaranteed.

If your ad can capture the internet's need for voyeurism... you'll hook people in. Guaranteed.

If we offered teardowns of your ads, would you send 'em? Serious question. #facebookads

If we offered teardowns of your ads, would you send 'em? Serious question. #facebookads

Marketers just can't help ourselves, can we? Bottom line: Let the data do the talking. #facebookads

Marketers just can't help ourselves, can we? Bottom line: Let the data do the talking. #facebookads

If we offered teardowns of your ads, would you send 'em? Serious question. #facebookads

If we offered teardowns of your ads, would you send 'em? Serious question. #facebookads

Ep 20: Ad Teardowns

Ep 20: Ad Teardowns

Do you even advertorial, bro? #shopify #facebookads #ecommerce

Do you even advertorial, bro? #shopify #facebookads #ecommerce

LOL this is exactly why we say "Don't fall in love with your opinions."

LOL this is exactly why we say "Don't fall in love with your opinions."

Yup. The customer is not ALWAYS right.

Yup. The customer is not ALWAYS right.

Wanna scale your Meta ads? Consolidation is the way. Period. #shopify #facebookads #ecommerce

Wanna scale your Meta ads? Consolidation is the way. Period. #shopify #facebookads #ecommerce

If your paid media team is spraying and praying, you're straight up burning money.

If your paid media team is spraying and praying, you're straight up burning money.

Scaling from $0 to $1M in a month... what went wrong? What went well? The full episode tells all...

Scaling from $0 to $1M in a month... what went wrong? What went well? The full episode tells all...

Fact: We are all emotionally-driven decision makers.

Fact: We are all emotionally-driven decision makers.

Advertising for a fashion brand? Jewelry? Lifestyle products?

If you're only obsessing about hooks, you're missing out on the bigger picture.

If you're only obsessing about hooks, you're missing out on the bigger picture.

If your media team is spraying and praying, you're footing the bill and only making Zuck richer.

If your media team is spraying and praying, you're footing the bill and only making Zuck richer.

EP 19: Scaling from Zero to a Million Bucks

EP 19: Scaling from Zero to a Million Bucks

Want lower CPAs? Customize your messaging for each awareness level. #shopify #facebookads #ecommerce

Want lower CPAs? Customize your messaging for each awareness level. #shopify #facebookads #ecommerce

Do you even know who you're marketing to, bro?

Do you even know who you're marketing to, bro?

Breakthrough Advertising is mandatory reading for our team, and underpins all our internal training.

Breakthrough Advertising is mandatory reading for our team, and underpins all our internal training.

If your paid media is still based on TOF/MOF/BOF, you're getting left behind...

If your paid media is still based on TOF/MOF/BOF, you're getting left behind...

If videography studios were a stock, would you buy or sell?

If videography studios were a stock, would you buy or sell?

Ep 18: The Bible of Advertising—All marketers steal from this source

Ep 18: The Bible of Advertising—All marketers steal from this source

👉👈 you might wanna have a talk with your influencer team after watching this.

👉👈 you might wanna have a talk with your influencer team after watching this.

Do you know your customer's deepest desires? #shopify #facebookads #ecommerce

Do you know your customer's deepest desires? #shopify #facebookads #ecommerce

☠️ Famous last words: "This AI thing is just another fad..." NGMI

☠️ Famous last words: "This AI thing is just another fad..." NGMI

👉👈 you might wanna have a talk with your videography team after watching this.

👉👈 you might wanna have a talk with your videography team after watching this.

Those who don't get it will abuse this tactic. Don't be one of them.

Those who don't get it will abuse this tactic. Don't be one of them.

Fwd: This "hack" works, but they'll prolly not believe me.

Fwd: This "hack" works, but they'll prolly not believe me.

Ep 17: Text-to-Video—The beginning of the end for content studios?

Ep 17: Text-to-Video—The beginning of the end for content studios?

Do not sleep on plain text emails, they outsell designed emails when the timing is right.

Do not sleep on plain text emails, they outsell designed emails when the timing is right.

Cheap makes your buyer feel cheap. #shopify #emailmarketing #facebookads

Cheap makes your buyer feel cheap. #shopify #emailmarketing #facebookads

Perceived quality matters. #shopify #emailmarketing #facebookads

Perceived quality matters. #shopify #emailmarketing #facebookads

TEMU is coming for YOUR BRAND

This is KILLING Companies!!

This is KILLING Companies!!

Ep 16: Emails That Convert—Steal Our Best Practices

Ep 16: Emails That Convert—Steal Our Best Practices

Mad Paws x Right Hook

Mad Paws x Right Hook

Ep 15: Positioning Your Products for Pricing Power

Ep 15: Positioning Your Products for Pricing Power

How To STEAL eCom SECRETS

How To STEAL eCom SECRETS

Aaand This Is the Masterclass on Positioning!!

Aaand This Is the Masterclass on Positioning!!

Use this to unlock more SCALE!

Use this to unlock more SCALE!

How good is your Street Cred?

How good is your Street Cred?

Ep 14: Key Ingredients For DTC Success

Ep 14: Key Ingredients For DTC Success

Ep 13: DTC Lessons from 2023

Ep 13: DTC Lessons from 2023

Is this a good ad or bad ad?

Is this a good ad or bad ad?

BIG Advertising Mistake!!

BIG Advertising Mistake!!

NorthFace responds in an EPIC way!

NorthFace responds in an EPIC way!

The best skill a marketer should have

The best skill a marketer should have

Ep 12: This is How to Make Great Ads!!! (with examples)

Ep 12: This is How to Make Great Ads!!! (with examples)

How to scale a fashion brand!

Do this with bad ads!

Do this with bad ads!

How to make video ads that scale!

How to make video ads that scale!

How to increase the $50 Meta ad limit?

How to increase the $50 Meta ad limit?

How often should you start testing new ads?

How often should you start testing new ads?

How many ads should you be making & testing?

How many ads should you be making & testing?

Turn 1 ad into 10

Turn 1 ad into 10

This is how PRO ADVERTISERS THINK!

This is how PRO ADVERTISERS THINK!

Customer Journey Map!

Customer Journey Map!

Ep 11: 5 Most Asked Paid Ads Questions SOLVED

Ep 11: 5 Most Asked Paid Ads Questions SOLVED

THIS PERFECT AD MADE MILLIONS!

THIS PERFECT AD MADE MILLIONS!

How to pick good ideas!

How to pick good ideas!

Foot glitter or Car Batteries?

Foot glitter or Car Batteries?

The harsh truth!

The harsh truth!

Rant - Shut your mouth!!

Rant - Shut your mouth!!

Secret to understanding Meta Ads

Secret to understanding Meta Ads

Don't screw with your online reputation

Don't screw with your online reputation

Ep 10: How to Scale Paid Social (Meta) Ads pt2

Ep 10: How to Scale Paid Social (Meta) Ads pt2

Voodoo Ad scaling!

Voodoo Ad scaling!

You have nothing to lose by testing!

You have nothing to lose by testing!

We need to re-write what quality means.

We need to re-write what quality means.

Test before you invest!

Test before you invest!

Ep 9: How to scale on paid social

Ep 9: How to scale on paid social

When you're so good that you Lose!!

When you're so good that you Lose!!

The trap many media buyers fall into!

The trap many media buyers fall into!

The secret to hiring a Performance Marketer

The secret to hiring a Performance Marketer

This is the mindset of successful people

This is the mindset of successful people

Don't fall for this creative trap!

Don't fall for this creative trap!

Ep 8: Why content & community is king feat. Yammie Noob

Ep 8: Why content & community is king feat. Yammie Noob

Sell fashion on Amazon?

Sell fashion on Amazon?

The problem with being a Growth Marketer!

The problem with being a Growth Marketer!

Secret to more Amazon sales!

Secret to more Amazon sales!

The FIRST STEP to being a TRUE GROWTH MARKETER is this!

The FIRST STEP to being a TRUE GROWTH MARKETER is this!

Email Marketing Mic Drop!

Email Marketing Mic Drop!

Ep 7: What's it take to be a great performance marketer?

Ep 7: What's it take to be a great performance marketer?

How to make more over Black Friday!

How to make more over Black Friday!

Are you falling for this marketing trap?

Are you falling for this marketing trap?

Secret to getting Amazon Reviews

Secret to getting Amazon Reviews

Secret email strategy 99% don't know.

Secret email strategy 99% don't know.

Secret Amazon Ranking Hack!!

Secret Amazon Ranking Hack!!

This changes Google Advertising Forever

This changes Google Advertising Forever

Secret to Amazon launches!

Secret to Amazon launches!

Ep 6: Amazon strategies that crush—A full rundown

Ep 6: Amazon strategies that crush—A full rundown

You want to CRUSH this Q4? Then listen to this.

You want to CRUSH this Q4? Then listen to this.

Ep 5: Email marketing secrets you never knew you needed

Ep 5: Email marketing secrets you never knew you needed

$5mil to $12mil in 12 months

$5mil to $12mil in 12 months

You are your competitive advantage

You are your competitive advantage

Secret to scaling of brands

Secret to scaling of brands

The Side Chick

The Side Chick

Meta's working on Generative AI !!

Meta's working on Generative AI !!

1,000 Year Old Marketing Trick

1,000 Year Old Marketing Trick