Канал: Recast

Recast Office Hours #4 - Robustness Checks

Recast Office Hours #4 - Robustness Checks

Recast's Marketing Measurement Coffee-Break Session #13 - Chetan Sharma

Recast's Marketing Measurement Coffee-Break Session #13 - Chetan Sharma

Recast Office Hours #3 - Backtests and Holdout Forecast Accuracy Checks

Recast Office Hours #3 - Backtests and Holdout Forecast Accuracy Checks

Recast's Marketing Measurement Coffee-Break Session #12 - Aleksander Molak

Recast's Marketing Measurement Coffee-Break Session #12 - Aleksander Molak

Recast's Marketing Measurement Coffee-Break Session #11 - John James

Recast's Marketing Measurement Coffee-Break Session #11 - John James

Recast Office Hours #2 - Parameter Recovery

Recast Office Hours #2 - Parameter Recovery

Recast - How Bayesian MMM Works

Recast - How Bayesian MMM Works

Recast Office Hours #1 - Variables to Include in an MMM

Recast Office Hours #1 - Variables to Include in an MMM

Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou

Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou

Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader

Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader

Modern Analytics for Marketers (#7): Dynamic Spend Deployment and Forecast Checking

Modern Analytics for Marketers (#7): Dynamic Spend Deployment and Forecast Checking

Modern Analytics for Marketers (#6): Validating Marketing Mix Models with Lift Tests and Experiments

Modern Analytics for Marketers (#6): Validating Marketing Mix Models with Lift Tests and Experiments

Modern Analytics for Marketers (#5): Stability & Robustness Checks for Marketing Mix Models

Modern Analytics for Marketers (#5): Stability & Robustness Checks for Marketing Mix Models

Recast's Marketing Measurement Coffee-Break Session #8 - Prof. dr. Koen Pauwels

Recast's Marketing Measurement Coffee-Break Session #8 - Prof. dr. Koen Pauwels

Modern Analytics for Marketers (#4): Parameter Recovery

Modern Analytics for Marketers (#4): Parameter Recovery

Google Meridian MMM: Key Features and Limitations

Google Meridian MMM: Key Features and Limitations

Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino

Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino

Recast Feature Demo: Modeling Spikes (Holidays and Promotions)

Recast Feature Demo: Modeling Spikes (Holidays and Promotions)

Recast Feature Demo: Handling Contextual Metrics

Recast Feature Demo: Handling Contextual Metrics

Recast Feature Demo: Channel Level Deep Dives

Recast Feature Demo: Channel Level Deep Dives

Recast Feature Demo: Last Week's Performance Snapshot

Recast Feature Demo: Last Week's Performance Snapshot

Recast Feature Demo: Handling Lower Funnel Channels

Recast Feature Demo: Handling Lower Funnel Channels

Recast Feature Demo: How We Do Holdout Testing

Recast Feature Demo: How We Do Holdout Testing

Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting

Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting

Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson

Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson

Modern Analytics for Marketers (#2): Why is validation challenging in Marketing Mix Modeling (MMM)?

Modern Analytics for Marketers (#2): Why is validation challenging in Marketing Mix Modeling (MMM)?

Modern Analytics for Marketers (#1): What is Marketing Mix Modeling and why is Validation important?

Modern Analytics for Marketers (#1): What is Marketing Mix Modeling and why is Validation important?

Maximize Your Marketing ROI with Recast: Comprehensive Features Walkthrough of our MMM Platform

Maximize Your Marketing ROI with Recast: Comprehensive Features Walkthrough of our MMM Platform

Recast's Marketing Measurement Coffee-Break Session #5 - Ben Dutter

Recast's Marketing Measurement Coffee-Break Session #5 - Ben Dutter

Recast's Marketing Measurement Coffee-Break Session #4 - Zach Epstein

Recast's Marketing Measurement Coffee-Break Session #4 - Zach Epstein

Recast's Marketing Measurement Coffee-Break Session #3 - Arun Srinivasan

Recast's Marketing Measurement Coffee-Break Session #3 - Arun Srinivasan

Recast's Marketing Measurement Coffee-Break Session #2 - Jim Kingsbury

Recast's Marketing Measurement Coffee-Break Session #2 - Jim Kingsbury

Recast's Marketing Measurement Coffee-Break Session - Jim Gianoglio

Recast's Marketing Measurement Coffee-Break Session - Jim Gianoglio

Experimental Marketing: The Value of Testing

Experimental Marketing: The Value of Testing

Is It Worth It To Test Turning Off A Marketing Channel?

Is It Worth It To Test Turning Off A Marketing Channel?

Should You Break Out Marketing Mix Modeling Into Different Markets?

Should You Break Out Marketing Mix Modeling Into Different Markets?

The Beginnings of Marketing Mix Modeling

The Beginnings of Marketing Mix Modeling

What Is Incrementality About?

What Is Incrementality About?

What Is The Correct Way Of Running Experiments In Marketing?

What Is The Correct Way Of Running Experiments In Marketing?

Why Digital Tracking Is Broken & How Mix Marketing Modeling Can Make Up For It

Why Digital Tracking Is Broken & How Mix Marketing Modeling Can Make Up For It

What Is Incrementality? Why Is It The Most Important Thing For Marketers To Track?

What Is Incrementality? Why Is It The Most Important Thing For Marketers To Track?

How Recast Saved A Brand 7-Figures A Month In Spend

Direct Response VS Investing In Brand: Which One Should You Pick?

Should Marketers Think Like Scientists To Do Their Jobs Better?

Should Marketers Think Like Scientists To Do Their Jobs Better?