Канал: Liger Partners

Creating Masters of Fusion

Creating Masters of Fusion

Keeping Internal Teams in the Know

Keeping Internal Teams in the Know

Merging and Implementing Core Values

Merging and Implementing Core Values

Core Values Coming to Life

Core Values Coming to Life

Why Brand Promise is Key

Discovering our Ideal Client

Discovering our Ideal Client

Creating a Consistent Client Experience

Creating a Consistent Client Experience

Keeping the Best of Both Worlds Post Merger

Keeping the Best of Both Worlds Post Merger

Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

The Common Thread Between Poker, SEO & Entrepreneurship

The Common Thread Between Poker, SEO & Entrepreneurship

Customers are Looking for a Personalized Experience

Customers are Looking for a Personalized Experience

The Different Eras of SEO

The Different Eras of SEO

Understanding the Human Aspect of Business

Understanding the Human Aspect of Business

Only Half of your Customers are Ready to Buy After Six Months

Only Half of your Customers are Ready to Buy After Six Months

Brand Awareness is one of your Best Tools

Consumer Choice has Significantly Increased Over Time

Consumer Choice has Significantly Increased Over Time

Three Key Components for Getting Marketing Results

Three Key Components for Getting Marketing Results

Inside the Merger: Strategies for Effective Internal and External Messaging

Inside the Merger: Strategies for Effective Internal and External Messaging

Behind the Click: Optimizing the Customer Experience with Jon MacDonald

Behind the Click: Optimizing the Customer Experience with Jon MacDonald

How AI fits into the Future of Optimization

How AI fits into the Future of Optimization

Maximizers vs Satisfiers

Maximizers vs Satisfiers

The Different Psychology of Maximizers and Satisfiers

The Different Psychology of Maximizers and Satisfiers

A/B Testing Should Not be your Go-To for Optimization

A/B Testing Should Not be your Go-To for Optimization

Mastering Global Brand Transformations with Darren Horwitz

The Strategy Behind the Rebrand

The Strategy Behind the Rebrand

Branding is More Than Just a Logo

Test Drive your New Brand Before Committing

Auditing all of your Branded Assets

Auditing all of your Branded Assets

Considerations When Starting a Brand

You Don't Always Need a Full Rebrand

You Don't Always Need a Full Rebrand

Exercises for when you are Establishing Your Brand

I May Not Have Experience with your Industry, but I do Have Experience with your Specific Problem

I May Not Have Experience with your Industry, but I do Have Experience with your Specific Problem

Take the Time to Establish a Strong Brand

Measuring your Brand's Emotional Impact

Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda

Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda

Sales and Marketing Need to Work Together

Sales and Marketing Need to Work Together

Utilizing Marketing Can Improve Relationships with Prospects

Utilizing Marketing Can Improve Relationships with Prospects

Price is Not an Acceptable Customer Objection

Price is Not an Acceptable Customer Objection

Putting Yourself in the Customer's Shoes

Putting Yourself in the Customer's Shoes

Marketing Can Steer Sales Conversations in a Positive Direction

Marketing Can Steer Sales Conversations in a Positive Direction

Fueling Connections: PDI Technologies Drives Innovation in the Convenience Industry w/ Kelly O'Brien

Fueling Connections: PDI Technologies Drives Innovation in the Convenience Industry w/ Kelly O'Brien

The Value of Friendships at Work

The Value of Friendships at Work

A People First Approach to M&A Communication

A People First Approach to M&A Communication

Measuring the Success of Your M&A Communications

Measuring the Success of Your M&A Communications

A Better Together Approach to M&A

A Better Together Approach to M&A

Authentically Weaving a Cohesive Story Both Externally and Internally

Authentically Weaving a Cohesive Story Both Externally and Internally

Coordinating Communication Externally and Internally

Coordinating Communication Externally and Internally

Kelly's Role in PDI Communications

Kelly's Role in PDI Communications

From Crisis to Confidence: Media Consulting with Mike Petchenik

From Crisis to Confidence: Media Consulting with Mike Petchenik

Coming up with a Crisis Plan for Your Company

Coming up with a Crisis Plan for Your Company

You Need a Crisis Communication Strategy Before a Crisis Occurs

You Need a Crisis Communication Strategy Before a Crisis Occurs

Bridging to Your Key Message

Bridging to Your Key Message

How to Avoid Interviews Traps While Talking to a Reporter

How to Avoid Interviews Traps While Talking to a Reporter

The Reporter is Not Your Friend

The Reporter is Not Your Friend

Talking in Soundbites

Talking in Soundbites

The Difference Between a Speech and Talking to a Reporter

The Difference Between a Speech and Talking to a Reporter

John Miller on Why Playing It Safe in Marketing Doesn't Work

John Miller on Why Playing It Safe in Marketing Doesn't Work

People are not Going to your Website First

People are not Going to your Website First

SEO Doesn't Matter When you Have a Long Sales Cycle

SEO Doesn't Matter When you Have a Long Sales Cycle

Personal Referrals Happen on Dark Social

Personal Referrals Happen on Dark Social

The Importance of Dark Social

The Importance of Dark Social

Why Leaning too Heavily into SEO is to your Detriment

Why Leaning too Heavily into SEO is to your Detriment

Every B2B Purchase is an Emotional Decision

Every B2B Purchase is an Emotional Decision

How Your Brand Can BE KNOWN

Measuring Your Brand's Impact on Revenue

Speaking to Your Brand's Target Audience

Making Your Brand Authentic to Who You Are Now

Brand is the Glue That Holds Sales and Marketing Together

How do You Know Your Brand Needs an Overhaul

Mastering Brand Strategy with Kate DiLeo: The Power of Authentic Messaging

Expert Strategies for Consultants: Lessons from Max Traylor

Expert Strategies for Consultants: Lessons from Max Traylor

Max's Advice on How to BE KNOWN

Max's Advice on How to BE KNOWN

The Customer Emotional Journey

The Customer Emotional Journey

Upsells and Cross Sells

Upsells and Cross Sells

Nurturing Clients and Finding your Ideal Client

Nurturing Clients and Finding your Ideal Client

Putting the Work in to Make your Customers Feel Special

Putting the Work in to Make your Customers Feel Special

Finding Sales in your Current Portfolio

Finding Sales in your Current Portfolio

You are Solving an Emotional Problem for your Customers

You are Solving an Emotional Problem for your Customers

Introducing the Hidden Revenue Hunter

Introducing the Hidden Revenue Hunter

Hidden Revenue: The Art of Relational Marketing with Anita Toth

Hidden Revenue: The Art of Relational Marketing with Anita Toth

Incredible Survey Response

Incredible Survey Response

Giving Your Sales People Insight into the Product Tech

Giving Your Sales People Insight into the Product Tech

Having a Bird's-Eye View of a Product Launch

Having a Bird's-Eye View of a Product Launch

Keeping the Brand Voice Consistent in Internal Communications

Where do you Start When Launching a Product?

Where do you Start When Launching a Product?

Aligning for Success: Go-to-Market Strategies with Stacey Schoeman

Aligning for Success: Go-to-Market Strategies with Stacey Schoeman

Stacey Wants to BE KNOWN as Someone Who Always Asks Why

Stacey Wants to BE KNOWN as Someone Who Always Asks Why

Selling to the Ideal Audience

Selling to the Ideal Audience

How the Commercialization Team Works with the Marketing Team

How the Commercialization Team Works with the Marketing Team

Business Consults and Access to Specialized Lawyers Through SmallBizClub

Business Consults and Access to Specialized Lawyers Through SmallBizClub

Services Offered in SmallBizClub

Services Offered in SmallBizClub

Small Business Owners vs Entrepreneurs and How SmallBizClub Helps Both

Small Business Owners vs Entrepreneurs and How SmallBizClub Helps Both

Resources and Experts for all Areas on SmallBizClub

Resources and Experts for all Areas on SmallBizClub

Content and Services Available on SmallBizClub

Content and Services Available on SmallBizClub

Eric's Start as an Entrepreneur and How SmallBizClub Helps New Entrepreneurs

Eric's Start as an Entrepreneur and How SmallBizClub Helps New Entrepreneurs

How SmallBizClub Began

How SmallBizClub Began

An Introduction to SmallBizClub

An Introduction to SmallBizClub

Empowering Small Business Owners with Rachel Baker

Empowering Small Business Owners with Rachel Baker

Collaboration Between the Product Team and the Sales Team

Collaboration Between the Product Team and the Sales Team

Finding a Work Life Balance with Entrepreneurship

Finding a Work Life Balance with Entrepreneurship

Get After it!

Get After it!

What Makes Sparkle Different

What Makes Sparkle Different

The Sparkle Community

The Sparkle Community

Never Take Your Foot off the Gratitude

Never Take Your Foot off the Gratitude

Leaning into the Expertise of Other People

Leaning into the Expertise of Other People

You Need a Great Team When Running a Small Business

You Need a Great Team When Running a Small Business

Getting Referrals and Sparkle's Ambassador Program

Getting Referrals and Sparkle's Ambassador Program

Jacynta's first Sparkle Client

Jacynta's first Sparkle Client

Why the Name Sparkle?

Why the Name Sparkle?

The Inspiration for Sparkle and Branching Out on Your Own

The Inspiration for Sparkle and Branching Out on Your Own

What is Sparkle Wellness?

What is Sparkle Wellness?

Sparkle Your Way to Success: Entrepreneurship and Wellness with Jacynta Harb

Sparkle Your Way to Success: Entrepreneurship and Wellness with Jacynta Harb

Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein

Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein

You Have to Curate Data you get from AI

You Have to Curate Data you get from AI

The Incredible Ability to Customize and Train AI

The Incredible Ability to Customize and Train AI

Sales Needs Data to Maximize Success

Sales Needs Data to Maximize Success

How Traq.ai Becomes your Sales Coach and Personal Assistant

How Traq.ai Becomes your Sales Coach and Personal Assistant

How Traq.ia uses AI and Machine Learning

How Traq.ia uses AI and Machine Learning

Sales are Won or Lost on a Margin

Sales are Won or Lost on a Margin

Getting Started Posting on LinkedIn

Getting Started Posting on LinkedIn

Finding Your Customer's Pain Points

Finding Your Customer's Pain Points

Engaging Directly With the People Who Need Your Product

Engaging Directly With the People Who Need Your Product

How to Get Your Employees to Be Your Ambassadors

How to Get Your Employees to Be Your Ambassadors

The Power of Personalized Content

The Power of Personalized Content

Make Your Messages More About Quality Than Quantity

Make Your Messages More About Quality Than Quantity

Personalizing Content in the B2B Market

Personalizing Content in the B2B Market

AI's Impact on Marketing

AI's Impact on Marketing

Learning the Power of LinkedIn

Learning the Power of LinkedIn

Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns

Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns

Staying True to Yourself and your Product

Staying True to Yourself and your Product

Marketing in the Restaurant Industry

Marketing in the Restaurant Industry

Reframing the "No"

Reframing the "No"

Finding Ways to Not Say No

Finding Ways to Not Say No

What Phillip Loves About the Restaurant Industry

What Phillip Loves About the Restaurant Industry

How to Know if Someone will Make it as an Entrepreneur

How to Know if Someone will Make it as an Entrepreneur

Reservation Platforms and Matching Expectations to Reality

Reservation Platforms and Matching Expectations to Reality

Getting People to Show up and Keep Coming Back

Getting People to Show up and Keep Coming Back

Focusing on the Customer Experience in a Difficult Industry

Focusing on the Customer Experience in a Difficult Industry

Entrepreneurs Love the Rush of High Pressure Situations

Entrepreneurs Love the Rush of High Pressure Situations

The Location and Charm of Vin 25

The Location and Charm of Vin 25

Starting the First Restaurant

Starting the First Restaurant

How Phillip got into Restaurant Ownership

How Phillip got into Restaurant Ownership

Handwritten Notes & Obsessing Over the Customer Experience

Handwritten Notes & Obsessing Over the Customer Experience

Advice for New Entrepreneurs: If You're Not Growing You're Dying

Advice for New Entrepreneurs: If You're Not Growing You're Dying

People will Pay Anything for Things They Really Want

People will Pay Anything for Things They Really Want

Picking New Markets

Picking New Markets

Branding is a Huge Part of the Customer Experience

Branding is a Huge Part of the Customer Experience

Marketing a High Quality Commodity Product

Marketing a High Quality Commodity Product

Restaurants as a Marketing Strategy & Taking off in 2020

Restaurants as a Marketing Strategy & Taking off in 2020

Taking the Leap into Full Time at Cutting Edge Firewood

Taking the Leap into Full Time at Cutting Edge Firewood

Elevating the Firewood Experience

Elevating the Firewood Experience

The Overnight Success of the Cutting Edge Firewood Signs

The Overnight Success of the Cutting Edge Firewood Signs

AI in Candidate Sourcing

AI in Candidate Sourcing

Figuring out your Blind Spot in Business

Figuring out your Blind Spot in Business

Using AI to Optimize your Resume for SEO

Using AI to Optimize your Resume for SEO

How to Write a Job Posting

How to Write a Job Posting

The Value of Having a Recruiter vs Posting a Job on LinkedIn

The Value of Having a Recruiter vs Posting a Job on LinkedIn

Talking to Candidates sets Aplicantstarter Apart

Talking to Candidates sets Aplicantstarter Apart

Expanding your network

Expanding your network

Phillip Cooper’s Blueprint for Hospitality Success

Phillip Cooper’s Blueprint for Hospitality Success

Entrepreneurship and Branding with Leroy Hite

Entrepreneurship and Branding with Leroy Hite

Mastering Modern Recruitment: Leveraging AI and Strategic Insights with Brad Park

Mastering Modern Recruitment: Leveraging AI and Strategic Insights with Brad Park

The First Step is Getting Everyone on the Same Page

The First Step is Getting Everyone on the Same Page

AI's Impact on Research and Marketing

AI's Impact on Research and Marketing

Why You Need Research to Inform Your Marketing Strategy

Why You Need Research to Inform Your Marketing Strategy

Decoding Market Strategies: An In-Depth Conversation with Brady Jensen

Decoding Market Strategies: An In-Depth Conversation with Brady Jensen

Overview of What Aggragrate Insights Does

Overview of What Aggragrate Insights Does

Tension Between Sales and Marketing

Tension Between Sales and Marketing

Differentiation in the Market

Differentiation in the Market

What Kathryn is Responsible for at Jencap

What Kathryn is Responsible for at Jencap

The Connection Between Internal and External Messaging

The Connection Between Internal and External Messaging

Employees Amplifying Your Culture

Employees Amplifying Your Culture

Brand Narrative and M&A

Communicating Through a Rebrand

Communicating Through a Rebrand

Approaching Marketing with Strategy and Experience

Approaching Marketing with Strategy and Experience

The Pros of AI in Marketing

The Pros of AI in Marketing

Getting Into the Insurance Industry

Getting Into the Insurance Industry

The Cons of AI and Needing the Human Touch for Authenticity

The Cons of AI and Needing the Human Touch for Authenticity

Kathryn Smith's Spirit Animal is a Lion

Kathryn Smith's Spirit Animal is a Lion

Brand Cohesion: Merging Internal Values with External Image with Kathryn Smith

ROI in Content is Return on Impact

ROI in Content is Return on Impact

Not Losing the Personal Touch When Using AI

Not Losing the Personal Touch When Using AI

How Content & Branding Impacts Hiring

How Content & Branding Impacts Hiring

User Generated Content

User Generated Content

Personalizing Content

Personalizing Content

Myths About Content & How to Structure your Execution Strategy

Myths About Content & How to Structure your Execution Strategy

Content Flows Across All Areas of an Organization

Content Flows Across All Areas of an Organization

Content, BIP Ventures, & Rachelle's Role in all of it

Content, BIP Ventures, & Rachelle's Role in all of it

Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto

Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto

What Ann Wants to BE KNOWN For

What Ann Wants to BE KNOWN For

The Mission of Konclarity

The Mission of Konclarity

MVV’s Impact Externally to Clients

MVV’s Impact Externally to Clients

Your MVV Has to Match the Employee Experience

Your MVV Has to Match the Employee Experience

Internal Influencers and How to Spread the Message

Internal Influencers and How to Spread the Message

Reinforcing the MVV After the Launch

Reinforcing the MVV After the Launch

The Launch of MVV in Your Company

The Launch of MVV in Your Company

The Storyteller's Journey: Aligning Identity and Influence with Ann Reiling

The Storyteller's Journey: Aligning Identity and Influence with Ann Reiling

Defining MVV and Clarifying Values That Are Already There

Defining MVV and Clarifying Values That Are Already There

Starting MVV Work at Your Company

Starting MVV Work at Your Company