Канал: Dr. Kristy Grayson

Getting Started with Python - Descriptive Statistics

Getting Started with Python - Descriptive Statistics

Collaborating on surveys in Qualtrics

Collaborating on surveys in Qualtrics

Welcome to MKTG 3550 SEO & Marketing

Welcome to MKTG 3550 SEO & Marketing

INTRO TO SEO & MARKETING MKTG 3550

INTRO TO SEO & MARKETING MKTG 3550

MKTG 3550 SEO & Marketing Semester Projects

MKTG 3550 SEO & Marketing Semester Projects

B2B Content that Converts

B2B Content that Converts

SEO Target Marketing: Unlock Your Website's Potential

SEO Target Marketing: Unlock Your Website's Potential

Logistic Regression in Python

Logistic Regression in Python

Correlation analysis using Python

Correlation analysis using Python

How to create an executive summary for your marketing recommendation

How to create an executive summary for your marketing recommendation

MKTG 3500 Online Final Video

MKTG 3500 Online Final Video

Google Analytics G4 Introduction and Assignment

Google Analytics G4 Introduction and Assignment

Descriptive Statistics in Qualtrics

Descriptive Statistics in Qualtrics

Titanic Logistic Regression Marketing Research 1

Titanic Logistic Regression Marketing Research 1

Titanic Correlation Analysis using Python - Marketing Research

Titanic Correlation Analysis using Python - Marketing Research

Integrated Marketing Communications Plan Project Refresher

Integrated Marketing Communications Plan Project Refresher

Titanic Descriptive Pivot Tables Example

Titanic Descriptive Pivot Tables Example

MKTG 3500 Update Fall 2023100523

MKTG 3500 Update Fall 2023100523

Week 2 Update. MKTG 3500 Promo Management.

Week 2 Update. MKTG 3500 Promo Management.

Week 1 Intro - MKTG 3500 Promotions Management

Week 1 Intro - MKTG 3500 Promotions Management

Integrated Marketing Communications Project Introduction

Integrated Marketing Communications Project Introduction

Entrepreneurial Marketing Update - Summer 2023

Entrepreneurial Marketing Update - Summer 2023

Entrepreneurial Marketing Course Introduction Video Summer 2024.

Entrepreneurial Marketing Course Introduction Video Summer 2024.

Consumer Behavior MKTG 3450 Update Week 2 SP23

Consumer Behavior MKTG 3450 Update Week 2 SP23

Consumer Behavior Introduction MKTG 3450

Consumer Behavior Introduction MKTG 3450

Good marketing. Personality and Self Concept

Good marketing. Personality and Self Concept

Can you change consumer attitudes?

Can you change consumer attitudes?

Driving Consumer Action: Motivation and Emotion

Driving Consumer Action: Motivation and Emotion

Capture Consumer Memory. Gone is the Rule of 7.

Capture Consumer Memory. Gone is the Rule of 7.

Influencing Consumer Perception and Learning

Influencing Consumer Perception and Learning

Creating Consumer Value

Creating Consumer Value

What is Consumer Behavior?

What is Consumer Behavior?

Promotions Management Final Video Fall 22

Promotions Management Final Video Fall 22

Toast OG - Kristy's Story Behind the Brand

Candy Corn Cocktail

Candy Corn Cocktail

Brand Evaluation Assignment Intro

TOAST OG - Zooshed up corn bread

TOAST OG - Zooshed up corn bread

Promotions Management MKTG 3500 Online Intro

Promotions Management MKTG 3500 Online Intro

Tools to create winning target audiences

Tools to create winning target audiences

How images tell your brand story

What a font says about your brand

When and How to Start Promoting Your Product

When and How to Start Promoting Your Product

Selecting the right colors for your brand

Best practice in logo creation

Logo Contest Introduction

Building a brand identity

How to name a product and get it right

How to name a product and get it right

Defining value for your product

Defining value for your product

Pricing Models Part 2

Pricing Models Part 2

Pricing Models (Part I)

Pricing Models (Part I)

Create a value proposition in 4 simple steps

Create a value proposition in 4 simple steps

How to size a market in 5 minutes

How to size a market in 5 minutes

Building a Minimum Viable Product Offering

Building a Minimum Viable Product Offering

How to determine a good product idea

How to determine a good product idea

Developing an Entrepreneurial Marketing Portfolio

Developing an Entrepreneurial Marketing Portfolio

Difference between Entrepreneurial and Traditional Marketing

Difference between Entrepreneurial and Traditional Marketing

MKTG 4100 Summer Intro

MKTG 4100 Summer Intro

Final Video MKTG3500

Final Video MKTG3500

Pitch a New Product - Toast OG Pitch

Pitch a New Product - Toast OG Pitch

MKTG3500 Updates 041122

MKTG3500 Updates 041122

MKTG 3500 Spring Break 2022

MKTG 3500 Spring Break 2022

MKTG 3500 021422 Course Update

MKTG 3500 021422 Course Update

MKTG 3500 Touch Base Project Selection

MKTG 3500 Touch Base Project Selection

Welcome to MKTG 3500 Spring 2022

Welcome to MKTG 3500 Spring 2022

Distributing Survey in Qualtrics

Distributing Survey in Qualtrics

Creating Your Research Report

Creating Your Research Report

Regression Analysis & Titanic Dataset

Regression Analysis & Titanic Dataset

Correlation Analysis & Titanic Data Set

Correlation Analysis & Titanic Data Set

Descriptive Statistics & The Titanic Data Set

Descriptive Statistics & The Titanic Data Set

Prepping Survey Data for Analysis Code Books

Prepping Survey Data for Analysis Code Books

Research Study Recruitment

Research Study Recruitment

Survey Response Rates

Survey Response Rates

Data and Sampling Errors

Data and Sampling Errors

Population and Sample

Population and Sample

Measurement Scales

Measurement Scales

Question Development Strategies

Question Development Strategies

Variables

Variables

Hypotheses

Hypotheses

Causal Research

Causal Research

Descriptive Research

Descriptive Research

Exploratory Research

Exploratory Research

Marketing Research Proposal

Marketing Research Proposal

Marketing Research: Business Problem to Research Question

Marketing Research: Business Problem to Research Question

MKTG 3500 Module Intro Traditional Channels

MKTG 3500 Module Intro Traditional Channels

MKTG 3500 Promotions Management IMC Project Pitch

MKTG 3500 Promotions Management IMC Project Pitch

MKTG 3500 Module Intro Marketing Ethics and Advertising Law

MKTG 3500 Module Intro Marketing Ethics and Advertising Law

MKTG 3500 Module Intro Content Planning

MKTG 3500 Module Intro Content Planning

MKTG 3500 Module Intro Final IIMC Marketing Project

MKTG 3500 Module Intro Final IIMC Marketing Project

MKTG 3500 Module Intro Marketing Analytics and GA Cert

MKTG 3500 Module Intro Marketing Analytics and GA Cert

Marketing Ethics

Marketing Ethics

MKTG 3500 SEO Module Intro Video

MKTG 3500 SEO Module Intro Video

Introduction Video to Web Presence Module MKTG3500

Introduction Video to Web Presence Module MKTG3500

MKTG 3500 Introduction to Branding Strategy and Creative.

MKTG 3500 Introduction to Branding Strategy and Creative.

MKTG 3500 Intro Video Digital Channels

MKTG 3500 Intro Video Digital Channels

Branding Strategy

Branding Strategy

Keyword Strategy

Keyword Strategy

SEO Basics

SEO Basics

Copywriting

Copywriting

Storytelling

Storytelling

Email Part II

Email Part II

Email Part I

Email Part I

Traditional Promotions

Traditional Promotions

Digital Ads

Digital Ads

Marketing Analytics

Marketing Analytics

Digital Channels and Social Marketing

Digital Channels and Social Marketing

Promotions Research

Promotions Research

Typography and Branding Strategy

Typography and Branding Strategy

Visual Content, Imagery and Brand Strategy

Color Psychology Branding

Color Psychology Branding

Intro Video for Secondary Research module for MKTG 4100

Intro Video for Secondary Research module for MKTG 4100

MKTG 4100 Intro Video Research Proposal

MKTG 4100 Intro Video Research Proposal

MKTG 4100 Marketing Research Problem to Question Introduction

MKTG 4100 Marketing Research Problem to Question Introduction

Web Heuristics UX

Web Heuristics UX

Website Basics

Website Basics

Introduction to Brand Strategy Module MKTG 3500

Intro Video IMC Planning

Intro Video IMC Planning

Advertising and Promotions Organizations

Advertising and Promotions Organizations

Integrated Marketing Communications Planning

Integrated Marketing Communications Planning

Integrated Marketing Communications and the Marketing Mix

Integrated Marketing Communications and the Marketing Mix

Integrated Marketing Communications Introduction

Integrated Marketing Communications Introduction

Marketing Research Process

Marketing Research Process

Introduction to Marketing Research Process

Introduction to Marketing Research Process

MKTG 4700 Final Decision

MKTG 4700 Final Decision

Marketing Strategy Decision 3 Brand Identity

Marketing Resource Tradeoff

Marketing Resource Tradeoff

Offering Innovation

Offering Innovation

All Customers Change

All Customers Change

Branding Competitive Advantage

Branding Competitive Advantage

SWOT 3C MKTG 4700

SWOT 3C MKTG 4700

Positioning MKTG 4700

Positioning MKTG 4700

Targeting Your Market

Targeting Your Market

Marketing Segmentation

Marketing Segmentation

Introduction to Marketing Strategy MKTG 4700

Introduction to Marketing Strategy MKTG 4700

MKTG 4700 B Introduction

MKTG 4700 B Introduction

Thanksgiving Message

Thanksgiving Message

Pitch for a marketing campaign

Pitch for a marketing campaign

Regression

Regression

Assignment #5 Titanic Data Analysis Correlation

Assignment #5 Titanic Data Analysis Correlation

Assignment #5 Titanic Data Analysis Descriptive Statistics

Assignment #5 Titanic Data Analysis Descriptive Statistics

Data Prep for Titanic Analysis

Data Prep for Titanic Analysis

Loading Excel Analyzer ToolPak for Mac

Loading Excel Analyzer ToolPak for Mac

Quatrics Survey Setup Demo

Quatrics Survey Setup Demo

Question Types

Question Types

User Interface Design and Heuristics

User Interface Design and Heuristics

Website Basics Platforms

Website Basics Platforms

Consumer Perception

Consumer Perception

Persuasion

Persuasion

AER Strategy

AER Strategy

Positioning

Positioning

Segmentation

Segmentation

The Firm Who Needs You

The Firm Who Needs You

Personal Buyers Journal

Personal Buyers Journal

Marketing Research Report Project

Marketing Research Report Project

Integrated Marketing Communications Project

Integrated Marketing Communications Project

Introduce Yourself Video Assignment

Introduce Yourself Video Assignment

Consumer Behavior Research

Consumer Behavior Research

Welcome back to campus! Stuff to know

Welcome back to campus! Stuff to know

Promotions Management Introduction

Promotions Management Introduction

Entrepreneurial Marketing Introduction

Entrepreneurial Marketing Introduction

Marketing Strategy Introduction

Marketing Strategy Introduction

Consumer Behavior Introduction

Consumer Behavior Introduction

Marketing Research Course Introduction

Marketing Research Course Introduction

Back to Campus Introduction

Back to Campus Introduction

Literature Review. Insights from the marketing doctor.

Literature Review. Insights from the marketing doctor.

Explanatory Research. Insights from the marketing doctor.

Explanatory Research. Insights from the marketing doctor.

Descriptive Research. Insights from the marketing doctor.

Descriptive Research. Insights from the marketing doctor.

Exploratory Research. Insights from the marketing doctor.

Exploratory Research. Insights from the marketing doctor.

Justice4Bosco: Plea for justice for Diabetic Alert Service Dog viciously killed.

Justice4Bosco: Plea for justice for Diabetic Alert Service Dog viciously killed.

Dr G FInals Week Message

Dr G FInals Week Message

Logo Contest Award Ceremony - Spring 2020

MKTG4700 Marketing Strategy Simulation Wrap

MKTG4700 Marketing Strategy Simulation Wrap

MKTG3450 Exam 2 Prep & Pulling it All Togehter

MKTG3450 Exam 2 Prep & Pulling it All Togehter

Post Purchase Behavior - MKTG 3450 Consumer Behavior

Post Purchase Behavior - MKTG 3450 Consumer Behavior

Integrated Marketing Communications Content Planning

Integrated Marketing Communications Content Planning

Marketing Practicum Announcement and Reflection Assignment

Marketing Practicum Announcement and Reflection Assignment

Integrated Marketing Communication Promotion Types

Integrated Marketing Communication Promotion Types

Buyers as Shoppers (MKTG 3450 Consumer Behavior)

Buyers as Shoppers (MKTG 3450 Consumer Behavior)

Integrated Marketing Communications Planning for Entrepreneurs

Integrated Marketing Communications Planning for Entrepreneurs

MKTG 3500 Digital Marketing GA Certification Instructions

MKTG 3500 Digital Marketing GA Certification Instructions

MKTG 4200 Entrepreneurial Marketing Logo Contest Instructions

A "How to" create a buyer's journey map.

A "How to" create a buyer's journey map.

MKTG 4200 Entrepreneurial Marketing Buyers Journey Part I

MKTG 4200 Entrepreneurial Marketing Buyers Journey Part I

MKTG4700 Marketing Strategy - Attribution

MKTG4700 Marketing Strategy - Attribution

MKTG3500 Digital Marketing - Experiential Marketing

MKTG3500 Digital Marketing - Experiential Marketing

MKTG3500 Public Relations

MKTG3500 Public Relations

MKTG3450 Consumer Behavior - Nudges and Freedom

MKTG3450 Consumer Behavior - Nudges and Freedom

MKTG3450 Consumer Behavior - Revised Semester Project Spring 2020

MKTG3450 Consumer Behavior - Revised Semester Project Spring 2020

Spring2020 MKTG4200 OnlineTransition

Spring2020 MKTG4200 OnlineTransition

MKTG 3500 Promotions Marketing Online Transition

MKTG 3500 Promotions Marketing Online Transition

Spring2020 MKTG4700 Transition

Spring2020 MKTG4700 Transition

MKTG 3450 Transition to an online format.

MKTG 3450 Transition to an online format.

DrGraysonAnnouncment041620

DrGraysonAnnouncment041620

Targeting

Targeting

Fall2019 MKTG3500 SettingObjectives

Fall2019 MKTG3500 SettingObjectives

MKTG 4100 Marketing Research Intro

MKTG 4100 Marketing Research Intro

Entrepreneurial Marketing Welcome Video

Entrepreneurial Marketing Welcome Video

MKTG 3500 Promo Marketing Intro

MKTG 3500 Promo Marketing Intro

MKTG3010 Inrro

MKTG3010 Inrro

MKTG 3010 Intro Final

MKTG 3010 Intro Final

MKTG 3500 Introduction Video

MKTG 3500 Introduction Video