Канал: Flight Market Research & Strategy

MBA 631 Week 8 Wrap up and Week 9 Preview

MBA 631 Week 8 Wrap up and Week 9 Preview

Positioning

Positioning

Perceptual Mapping

Perceptual Mapping

Segment Profiles

Segment Profiles

Market Segments

Market Segments

MBA 631 Week 7 Wrap and Week 8 Preview

MBA 631 Week 7 Wrap and Week 8 Preview

Stage 2 Project Review

Stage 2 Project Review

Flight Market Research & Strategy Live Stream

Flight Market Research & Strategy Live Stream

MBA 631 Week 7 In class Video

MBA 631 Week 7 In class Video

MBA 631 Week 7 Overview

MBA 631 Week 7 Overview

Organizational Resources

Organizational Resources

Week 6 Mid Week Review

Week 6 Mid Week Review

MBA 631 Week 6 In class

MBA 631 Week 6 In class

MBA 631 Week 6 Summary

MBA 631 Week 6 Summary

Dimensions of Competitive Analysis

Dimensions of Competitive Analysis

Primer of Porters 5 Forces and Competition

Primer of Porters 5 Forces and Competition

Industry Structure

Industry Structure

MBA 631 Week 5 Mid Week

MBA 631 Week 5 Mid Week

MBA 631 In-class 5 Video

MBA 631 In-class 5 Video

MBA 631 Week 5 Summay

MBA 631 Week 5 Summay

Marketing and Consumer Research Overiew

Marketing and Consumer Research Overiew

Customer Experience CX Journey

Customer Experience CX Journey

MBA 631 Project Stage I In class

MBA 631 Project Stage I In class

Stage 1 Project Review

Stage 1 Project Review

Team Evaluation

Team Evaluation

Project Team Overview

Project Team Overview

Week 4 MBA In Class Video

Week 4 MBA In Class Video

MBA 631 Week 3 Video Updates

MBA 631 Week 3 Video Updates

Strategic Position and Action Evaluation SPACE

Strategic Position and Action Evaluation SPACE

Evolving Product Market Analysis

Evolving Product Market Analysis

Mid Week 2 Summary F24

Mid Week 2 Summary F24

Week 2 MBA 621 in class

Week 2 MBA 621 in class

Case Analysis

Case Analysis

MBA 631 Week 2 Overview

MBA 631 Week 2 Overview

Project Introduction

Project Introduction

Product Portfolio Planning F24

Product Portfolio Planning F24

MBA 631 Mid week Updates 1

MBA 631 Mid week Updates 1

8 22 Class Week 1

8 22 Class Week 1

MBA 631 E Week 1 Summary

MBA 631 E Week 1 Summary

Marketing Principles and the Firm

Marketing Principles and the Firm

MBA 631 F24 Introduction Video

MBA 631 F24 Introduction Video

Whats Wrong with Starbucks

Whats Wrong with Starbucks

Stage 5 Video

Stage 5 Video

Stage 4 Video

Stage 4 Video

Stage 3 Video

Stage 3 Video

Project review Update and Rubric

Project review Update and Rubric

Stage 2 Situation and Market Analysis

Stage 2 Situation and Market Analysis

Stage 1 Company and Industry Choice

Stage 1 Company and Industry Choice

Summer II MKTG 458 Welcome

Summer II MKTG 458 Welcome

Maymester Welcome Part II

Maymester Welcome Part II

MBA 631 Course Wrap

MBA 631 Course Wrap

CBAD 350 Week 15 Round Up

CBAD 350 Week 15 Round Up

CBAD 350 Week 14 Round Up

CBAD 350 Week 14 Round Up

MBA 631 Week 14 15 Round Up

MBA 631 Week 14 15 Round Up

May 24 CBAD 350 Welcome

May 24 CBAD 350 Welcome

CBAD 350 Week 13 Roundup

CBAD 350 Week 13 Roundup

MBA 631Week 13 Round Up

MBA 631Week 13 Round Up

MBA 631 Week 11 Round Up

MBA 631 Week 11 Round Up

CBAD 350 Week 11 Round Up

CBAD 350 Week 11 Round Up

Week 10 MBA Round Up

Week 10 MBA Round Up

CBAD 350 Week 10 Round Up

CBAD 350 Week 10 Round Up

CBAD 350 Week 9 Round Up

CBAD 350 Week 9 Round Up

MBA 631 round up week 9

MBA 631 round up week 9

CBAD 350 Week 8 Round Up

CBAD 350 Week 8 Round Up

CBAD 350 Week 7 Round up

CBAD 350 Week 7 Round up

MBA 631 Week 7 Round Up!

MBA 631 Week 7 Round Up!

CBAD 350 Week 6 Update

CBAD 350 Week 6 Update

MBA 631 Week 6 Round Up

MBA 631 Week 6 Round Up

CBAD 350 Week 5 Round Up

CBAD 350 Week 5 Round Up

MBA 631 Week 5 Round Up

MBA 631 Week 5 Round Up

CBAD 350 Week 4 Round Up

CBAD 350 Week 4 Round Up

MBA 631 Week 4 Round Up

MBA 631 Week 4 Round Up

CBAD 350 Week 3 Round Up

CBAD 350 Week 3 Round Up

MBA 631 Week 3 Round up

MBA 631 Week 3 Round up

CBAD 350 Week 2 Round Up

CBAD 350 Week 2 Round Up

MBA 631 Week 2 Round Up S24

MBA 631 Week 2 Round Up S24

CBAD 350 Week 1 Round Up

CBAD 350 Week 1 Round Up

631 Week 1 Round up S24

631 Week 1 Round up S24

Intro to MBA 631 Marketing Strat.

Intro to MBA 631 Marketing Strat.

CBAD 350 Welcome S 24 Online

CBAD 350 Welcome S 24 Online

CBAD Welcome S 24 F2F

CBAD Welcome S 24 F2F

Part V Project Overview

Part V Project Overview

Week 13 In Class Video Communication and Forecasting PART 1

Week 13 In Class Video Communication and Forecasting PART 1

Week 13 Round up!

Week 13 Round up!

Week 13 In Class Video Communication and Forecasting PART 2

Week 13 In Class Video Communication and Forecasting PART 2

12 Inter-firm Relationships

12 Inter-firm Relationships

12 Supply Chain and Channels

12 Supply Chain and Channels

11. SPSS Descriptive Statistics

11. SPSS Descriptive Statistics

11. Variable Correlation

11. Variable Correlation

11. Introduction to Regression

11. Introduction to Regression

11. ANOVA Overview

11. ANOVA Overview

11. Descriptive Statistics to Summarize Data- Normal Distributions

11. Descriptive Statistics to Summarize Data- Normal Distributions

11.1 Descriptive Statistics to Summarize Data

11.1 Descriptive Statistics to Summarize Data

Week 12 Round up!

Week 12 Round up!

Week 11 Round-up!

Week 11 Round-up!

Nor'easters Case Introduction

Nor'easters Case Introduction

Project Part Four Summary

Project Part Four Summary

Week 11 in-class Pricing

Week 11 in-class Pricing

Week 10 Class Video Product Portfolio Management

Week 10 Class Video Product Portfolio Management

10 Portfolio Management Models

10 Portfolio Management Models

Project Part III Summary

Project Part III Summary

Week: 9 Round up!

Week: 9 Round up!

Week 9 In Class Video NPD Process

Week 9 In Class Video NPD Process

7. Brand Positioning

Week 7 Weekly Round Up

Week 7 Weekly Round Up

7. Measuring Brand Equity

7. Brand Strategies

7. Reliable and Valid Questions

7. Reliable and Valid Questions

7. Scales: Non-Comparative Scaling Techniques

7. Scales: Non-Comparative Scaling Techniques

7. Single-Item Measures and Multi-Item Constructs

7. Single-Item Measures and Multi-Item Constructs

7. Scales: Comparative Scaling Techniques

7. Scales: Comparative Scaling Techniques

7. Scale Types and Properties

7. Scale Types and Properties

Week 7 631 Class

Week 7 631 Class

7. Brand Identity

CX Journeys and Segments Class 6 Video

CX Journeys and Segments Class 6 Video

MBA 631 Class Project Part II Summary

MBA 631 Class Project Part II Summary

Week 6: Weekly Round Up

Week 6: Weekly Round Up

Week 5: Weekly Round up

Week 5: Weekly Round up

5 Strategic Focus from SWOT Following Miles and Snow

5 Strategic Focus from SWOT Following Miles and Snow

5 Understanding Competitive Advantage

5 Understanding Competitive Advantage

5 Distinctive Capabilities

5 Distinctive Capabilities

5. Causal Design

5. Causal Design

5. Evaluating Survey Methods

5. Evaluating Survey Methods

Week 4: Weekly Round Up

Week 4: Weekly Round Up

3 Product-Market Competitors

3 Product-Market Competitors

3 Defining and Analyzing Product-Markets

3 Defining and Analyzing Product-Markets

3 The Customer Environment

3 The Customer Environment

4. CRM Metrics

4. CRM Metrics

4. Relationship Value & CRM

4. Relationship Value & CRM

4. Growing Customer Relationships

4. Growing Customer Relationships

MBA 631 Class Project Summary

MBA 631 Class Project Summary

Week 3: Weekly Roundup

Week 3: Weekly Roundup

Week 3 (Class Lecture) Situation and Product-Market Analysis

Week 3 (Class Lecture) Situation and Product-Market Analysis

Week 2: Weekly Roundup

Week 2: Weekly Roundup

2. Marketing Plan Structure

2. Marketing Plan Structure

2. Customer Focus- Market Orientation

2. Customer Focus- Market Orientation

2. Strategic Planning Process

2. Strategic Planning Process

2. Mission and Purpose Balanced Planning

2. Mission and Purpose Balanced Planning

2.3 Research Process Steps 7-11

2.3 Research Process Steps 7-11

2.1 Research Process Problems and Questions

2.1 Research Process Problems and Questions

2.2 Research Process Steps 3-6

2.2 Research Process Steps 3-6

1. Creating Customer Value and Satisfaction

1. Creating Customer Value and Satisfaction

1.4 Ethics in Marketing Research

1.4 Ethics in Marketing Research

1.1 Defining Marketing Research and its Role

1.1 Defining Marketing Research and its Role

1.3 Marketing Research Suppliers and Careers

1.3 Marketing Research Suppliers and Careers

1.2 Applications of Marketing Research

1.2 Applications of Marketing Research

1. Important Trends in Marketing

1. Important Trends in Marketing

1. Marketing Defined- Role in Firm

1. Marketing Defined- Role in Firm

Week 1 (Class Lecture) Role of Marketing, Value & Echanges

Week 1 (Class Lecture) Role of Marketing, Value & Echanges

Week 1: Weekly Roundup

Week 1: Weekly Roundup

0. Introduction to MBA 631 (Online)

0. Introduction to MBA 631 (Online)

0. Introduction to MBA 631 (F2F)

0. Introduction to MBA 631 (F2F)

Elements of Strategy

Elements of Strategy

Value Creation

Value Creation

Welcome to MKTG 458

Welcome to MKTG 458

CBAD 350 Maymester Week 1 Welcome

CBAD 350 Maymester Week 1 Welcome

11.4 Basic Stats in Excel

11.4 Basic Stats in Excel

Introduction to Marketing Maymester

Introduction to Marketing Maymester

13.3 Channel Power and Relationships

13.3 Channel Power and Relationships

13.1 Supply Chain Management and Intermediaries

13.1 Supply Chain Management and Intermediaries

13.2 Distribution Intensity and Channel Design

13.2 Distribution Intensity and Channel Design

12.5 Legal and Ethical Issues in Pricing

12.5 Legal and Ethical Issues in Pricing

12.4 Pricing Strategies and Channel Members

12.4 Pricing Strategies and Channel Members

12.3 Pricing and Competition

12.3 Pricing and Competition

12.2 Customer Perceptions in Price

12.2 Customer Perceptions in Price

12 .1 Company Focus and Objectives in Pricing

12 .1 Company Focus and Objectives in Pricing

11.2 Product Development Process

11.2 Product Development Process

11.3 The Product Life Cycle

11.3 The Product Life Cycle

11.1 Firm innovation and Innovation Diffusion

11.1 Firm innovation and Innovation Diffusion

14.3 IMC Planning

14.3 IMC Planning

15.3 Advertising Campaign Plan Message Appeals and Choosing Media

15.3 Advertising Campaign Plan Message Appeals and Choosing Media

15.2 Advertising Campaign Plan Budgeting and Spending

15.2 Advertising Campaign Plan Budgeting and Spending

15.4 Advertising Campaign Plan Ad Execution Assessment and Regulatory Bodies

15.4 Advertising Campaign Plan Ad Execution Assessment and Regulatory Bodies

15.1 Advertising Campaign Plan Audience and Objectives

15.1 Advertising Campaign Plan Audience and Objectives

14.1 Integrated Marketing Communications IMC

14.1 Integrated Marketing Communications IMC

14.2 IMC and Promotoinal Mix Components

14.2 IMC and Promotoinal Mix Components

10.4 Brand Strategy

10.1 Defining Products Services

10.1 Defining Products Services

10.3 Brands and Branding

10.3 Brands and Branding

10.5 Introduction to Packaging

10.5 Introduction to Packaging

10.2 Product Array Mix Line and Strategy

10.2 Product Array Mix Line and Strategy

9.5 Analytics and Big Data

9.5 Analytics and Big Data

9.4 Data Sources Primary Data

9.4 Data Sources Primary Data

9.2 The Marketing Research Process

9.2 The Marketing Research Process

9.3 Data Sources Secondary Data

9.3 Data Sources Secondary Data

8.4 Positioning the Brand on Determinant Attributes

8.3 Market Scope and Entry Decisions

8.3 Market Scope and Entry Decisions

8.2 Evaluating Segments to Target

8.2 Evaluating Segments to Target

9.1 Marketing Research for Decision Making

9.1 Marketing Research for Decision Making

8.1 The STP Process 1

8.1 The STP Process 1

7.1 Evaluating Macro Global Markets 1

7.1 Evaluating Macro Global Markets 1

6.2 B2B Decision Process 1

6.2 B2B Decision Process 1

7.3 Global Market Approaches

7.3 Global Market Approaches

7.2 Tactics for Entering Unfamiliar Markets

7.2 Tactics for Entering Unfamiliar Markets

6.3 Organizational Buying Centers and Roles

6.3 Organizational Buying Centers and Roles

6.4 B2B Buying Situations

6.4 B2B Buying Situations

6.1 B2B Customers

6.1 B2B Customers

5.1 Consumer Decision Making Process I Need Recognition and Information Search

5.1 Consumer Decision Making Process I Need Recognition and Information Search

5.3 Factors that Influence Consumer Decision Making

5.3 Factors that Influence Consumer Decision Making

4.2 Macro Marketing Environment

4.2 Macro Marketing Environment