Канал: Marketing Study Guide

Understanding the 5 Stage Model of Group Formation

Understanding the 5 Stage Model of Group Formation

Approaches to Setting an Advertising Budget

Approaches to Setting an Advertising Budget

SERVQUAL Model and Its Questionnaire

SERVQUAL Model and Its Questionnaire

Rebus Puzzles for Marketers Set 1

Rebus Puzzles for Marketers Set 1

Rebus Puzzles for Marketers Set 2

Rebus Puzzles for Marketers Set 2

Rebus Puzzles for Marketers Set 3

Rebus Puzzles for Marketers Set 3

Rebus Puzzles for Marketers Set 4

Rebus Puzzles for Marketers Set 4

Guess the Tag-Line Quiz

Guess the Tag-Line Quiz

How to Run Cross-tabs in Excel

How to Run Cross-tabs in Excel

How to Create a Bubble Chart in Excel 365

How to Create a Bubble Chart in Excel 365

How to Calculate Customer Lifetime Value (CLV) for a Bank

How to Calculate Customer Lifetime Value (CLV) for a Bank

How to Analyze Perceptual Maps

How to Analyze Perceptual Maps

Choosing Attributes for a Perceptual Map

Choosing Attributes for a Perceptual Map

What is a Multi-Dimensional Scaling (MDS) Perceptual Map?

What is a Multi-Dimensional Scaling (MDS) Perceptual Map?

Why We Should Use Perceptual Maps in Marketing

Why We Should Use Perceptual Maps in Marketing

What are Determinant Attributes in Perceptual Maps?

What are Determinant Attributes in Perceptual Maps?

The Perceptual Process in Marketing

The Perceptual Process in Marketing

Repositioning Examples: Good and Bad

Repositioning Examples: Good and Bad

What's the Difference Between a Perceptual Map and a Positioning Map?

What's the Difference Between a Perceptual Map and a Positioning Map?

Using the Free Perceptual Map Excel Template

Using the Free Perceptual Map Excel Template

What is Economic Utility in Marketing?

What is Economic Utility in Marketing?

SWOT Analysis Ideas for a Coffee Shop

SWOT Analysis Ideas for a Coffee Shop

The Encoding and Decoding Communication Process

The Encoding and Decoding Communication Process

MCQ Quiz for Consumer Behavior Revision

MCQ Quiz for Consumer Behavior Revision

How to Use the Cost-Plus Pricing Excel Template

How to Use the Cost-Plus Pricing Excel Template

What is the Difference Between a Buyer and a Consumer

What is the Difference Between a Buyer and a Consumer

What are Some Forms of Non-Store Retailing

What are Some Forms of Non-Store Retailing

What is the Difference Between a Customer and a Consumer

What is the Difference Between a Customer and a Consumer

How to Calculate ROMI When Using a Discount Campaign

How to Calculate ROMI When Using a Discount Campaign

A Simple Guide to Return on Marketing Investment (ROMI)

A Simple Guide to Return on Marketing Investment (ROMI)

What is Share of Customer and Why is it Important?

What is Share of Customer and Why is it Important?

Connection Between the BCG Matrix and Porter's Strategies

Connection Between the BCG Matrix and Porter's Strategies

The Relationship Between the BCG Matrix and the PLC Model

The Relationship Between the BCG Matrix and the PLC Model

Do Stars in the BCG Matrix Make Any Profits?

Do Stars in the BCG Matrix Make Any Profits?

What is the Best Way to Calculate Customer Satisfaction

What is the Best Way to Calculate Customer Satisfaction

9 Methods of Measuring Share of Hearts (for Brand Health)

What Are the 3 Components of Market Share?

What Are the 3 Components of Market Share?

How to Calculate the Share of Customer Marketing Metric

How to Calculate the Share of Customer Marketing Metric

The Four Ways to Calculate Price Premium (Marketing Metric)

The Four Ways to Calculate Price Premium (Marketing Metric)

The Four Ways to Calculate Relative Market Share

The Four Ways to Calculate Relative Market Share

What Relative Market Share to Use on the BCG Matrix

What Relative Market Share to Use on the BCG Matrix

Is the BCG Matrix Still a Valid Model Today?

Is the BCG Matrix Still a Valid Model Today?

How to Calculate the Metrics for the BCG Matrix

How to Calculate the Metrics for the BCG Matrix

What to Do with Question Marks in the BCG Matrix?

What to Do with Question Marks in the BCG Matrix?

Limitations of the BCG Matrix

Limitations of the BCG Matrix

How to Use and Interpret the BCG Matrix

How to Use and Interpret the BCG Matrix

Should a Firm Have Multiple CLVs?

Should a Firm Have Multiple CLVs?

Difference between a Ballpark CLV and a Full CLV Calculation

Difference between a Ballpark CLV and a Full CLV Calculation

How to Play the Marketing Mix Sim Game

How to Play the Marketing Mix Sim Game

Convert Customer Retention Rate to Lifetime Period

Convert Customer Retention Rate to Lifetime Period

Existing vs New Customer Lifetime Value (CLV)

Existing vs New Customer Lifetime Value (CLV)

Why You Should Not Use Mass Marketing

Why You Should Not Use Mass Marketing

The Basic STP and STDP and the Full STP Models for Marketing

The Basic STP and STDP and the Full STP Models for Marketing

The STP Process and its Role in Marketing Strategy

The STP Process and its Role in Marketing Strategy

Main Benefits of the Market Segmentation Process

Main Benefits of the Market Segmentation Process

The Criteria for Effective Segmentation

The Criteria for Effective Segmentation

How to Make the BCG Matrix in Excel 365

How to Make the BCG Matrix in Excel 365

Unprompted and Prompted Awareness

Unprompted and Prompted Awareness

What is Marketing Myopia?

What is Marketing Myopia?

What are the Strategic 4Cs and 5Cs in Marketing?

What are the Strategic 4Cs and 5Cs in Marketing?

What are the Strategic 3Cs in Marketing?

What are the Strategic 3Cs in Marketing?

Difference Between a Primary and Secondary Target Market

Difference Between a Primary and Secondary Target Market

How to Choose a Target Market

How to Choose a Target Market

Hybrid Segmentation Bases

Hybrid Segmentation Bases

Mother Energy Case Study: From Inept to the Evoked Brand Set

Benefits Sought Segmentation Bases

Benefits Sought Segmentation Bases

Behavioral Segmentation Bases

Behavioral Segmentation Bases

Psychographic Segmentation Bases

Psychographic Segmentation Bases

Demographic Segmentation Bases

Demographic Segmentation Bases

Geographic Segmentation Bases

Geographic Segmentation Bases

Why is Social Class a Psychographic Segmentation Base?

Why is Social Class a Psychographic Segmentation Base?

Are Age Segments Good to Use?

Are Age Segments Good to Use?

Difference Between Points-of-Parity and Points-of-Difference

Difference Between Points-of-Parity and Points-of-Difference

What is the Difference Between the STP and the STDP Process?

What is the Difference Between the STP and the STDP Process?

What Tools Do We Use to Segment a Market?

What Tools Do We Use to Segment a Market?

What is the STP Process in Marketing?

What is the STP Process in Marketing?

For and Against of the Main Segmentation Bases

For and Against of the Main Segmentation Bases

Successful Repositioning Case Study

Successful Repositioning Case Study

What is the Role of Market Segmentation?

What is the Role of Market Segmentation?

What is the Affect Referral Decision Rule?

What is the Affect Referral Decision Rule?

Fixing the Compile Error for an Excel Template that uses a Macro and Solver

Fixing the Compile Error for an Excel Template that uses a Macro and Solver

What is the Elimination-by-Aspects Decision Rule?

What is the Elimination-by-Aspects Decision Rule?

What is the Lexicographic Decision Rule?

What is the Lexicographic Decision Rule?

What is the Disjunctive Decision Rule?

What is the Disjunctive Decision Rule?

What is the Conjunctive Decision Rule?

What is the Conjunctive Decision Rule?

What is the Compensatory Decision Rule?

What is the Compensatory Decision Rule?

The Best Way to Make a Perceptual Map in Excel

The Best Way to Make a Perceptual Map in Excel

How to Unprotect Excel Without a Password

How to Unprotect Excel Without a Password

How to Use the Pestle Analysis Template

How to Use the Pestle Analysis Template

How to Embed a YouTube Video at a Set Start and Stop Time

How to Embed a YouTube Video at a Set Start and Stop Time

How to Make a Gantt Chart in Excel

How to Make a Gantt Chart in Excel

How to Use the Free Gantt Chart Template

How to Use the Free Gantt Chart Template

Using the Customer Journey Map Excel Template

Using the Customer Journey Map Excel Template

How to Make a Perceptual Map in Excel 365

How to Make a Perceptual Map in Excel 365

How to Use the BCG Matrix Excel Template

How to Use the BCG Matrix Excel Template

Overview of the Premium Cluster Analysis Excel Template

Overview of the Premium Cluster Analysis Excel Template

Really Fast Perceptual Map Template

Really Fast Perceptual Map Template

Overview of the Premium MDS Mapping Template

Overview of the Premium MDS Mapping Template

Compensatory and Non compensatory Decision Rules in Consumer Behavior

Compensatory and Non compensatory Decision Rules in Consumer Behavior

Correspondence Analysis vs MDS Perceptual Maps

Correspondence Analysis vs MDS Perceptual Maps

How to Unprotect Cells in Excel

How to Unprotect Cells in Excel

Guess the Entrepreneur Trivia Quiz

Guess the Entrepreneur Trivia Quiz

Promotional Mix Multiple Choice Questions

Promotional Mix Multiple Choice Questions

New Product Process Multiple Choice Questions

New Product Process Multiple Choice Questions

Product Mix Multiple Choice Questions

Product Mix Multiple Choice Questions

Price Mix Multiple Choice Questions

Price Mix Multiple Choice Questions

Place Mix Multiple Choice Questions

Place Mix Multiple Choice Questions

Fun Marketing Trivia Quiz

Fun Marketing Trivia Quiz

Brand Equity vs Brand Elements

Overcoming Service Intangibility: Insurance Campaign Example

Overcoming Service Intangibility: Insurance Campaign Example

What is perception in marketing?

What is perception in marketing?

Escape Rooms for Teaching Marketing

Escape Rooms for Teaching Marketing

CLV Lifetime Period with Growing Retention Rates

CLV Lifetime Period with Growing Retention Rates

Calculate per Customer Profit in a Banking CLV

Calculate per Customer Profit in a Banking CLV

Using the Free CLV Template for New and Existing Customers

Using the Free CLV Template for New and Existing Customers

What Discount Rate to Use in CLV

What Discount Rate to Use in CLV

Make a Combination Column and Line Chart in Excel 2016 or later

Make a Combination Column and Line Chart in Excel 2016 or later

How to Add the Series Name onto a Scatter or Bubble Chart

How to Add the Series Name onto a Scatter or Bubble Chart

Make an Interactive Chart in Excel

Make an Interactive Chart in Excel

How to Combine Cells in Excel

How to Combine Cells in Excel

Free Excel Template for the GE McKinsey Matrix

Free Excel Template for the GE McKinsey Matrix

Run Charts and Cross tabs in Excel

Run Charts and Cross tabs in Excel

Free Excel Matrix Graph Template

Free Excel Matrix Graph Template

Circular Reference in Excel, But No Cell Listed

Circular Reference in Excel, But No Cell Listed

Moving Merged Cells in Excel

Moving Merged Cells in Excel

How to automatically update text boxes in Excel

How to automatically update text boxes in Excel

Free Customer Journey Map Excel Template

Free Customer Journey Map Excel Template

What is Customer Equity in Marketing?

What is Customer Equity in Marketing?

Make Perceptual Maps Fast in Excel

Make Perceptual Maps Fast in Excel

How to Play the Price Channel Sim Game

How to Play the Price Channel Sim Game

Expert Sim Game Instructions

Expert Sim Game Instructions

Using Excel to Calculate Return on Marketing Investment

Using Excel to Calculate Return on Marketing Investment

Using the free SWOT Analysis Excel Template

Using the free SWOT Analysis Excel Template

Brand Association Map for Apple

Brand Association Map Excel Template

How to Calculate and Use Customer Equity With Examples

How to Calculate and Use Customer Equity With Examples

Segmentation Trees and Segment Profiles

Segmentation Trees and Segment Profiles

How to Make a Perceptual Map in Excel 2016

How to Make a Perceptual Map in Excel 2016

Student Instructions for the Positioning Strategy Game

Student Instructions for the Positioning Strategy Game

Simple Guide to Return on Marketing Investment (ROMI)

Simple Guide to Return on Marketing Investment (ROMI)

How to add text boxes and arrows to an Excel chart

How to add text boxes and arrows to an Excel chart

Student's Guide to the Advanced Positioning Game

Student's Guide to the Advanced Positioning Game

Instructor's Guide to the Advanced Positioning Marketing Simulation Game

Instructor's Guide to the Advanced Positioning Marketing Simulation Game

How to Play the Marketing and Positioning Simulation Game

How to Play the Marketing and Positioning Simulation Game

Free Marketing Simulation Game

Free Marketing Simulation Game

How to use the free PLC Excel template

How to use the free PLC Excel template

How to Make the Product Life Cycle PLC in Excel

How to Make the Product Life Cycle PLC in Excel

How to use the cluster analysis template

How to use the cluster analysis template

From cluster analysis to market segments

From cluster analysis to market segments

Multidimensional Scaling Map in Excel: A step-by-step guide

Multidimensional Scaling Map in Excel: A step-by-step guide

Integrated Marketing Communications for International Marketing

Integrated Marketing Communications for International Marketing

Quick Cluster Analysis for Excel

Quick Cluster Analysis for Excel

Country screening and scoring models

Country screening and scoring models

Segmentation and positioning overview: International marketing

Segmentation and positioning overview: International marketing

Country of origin influence

Country of origin influence

Product piracy: marketing impacts

Product piracy: marketing impacts

Managing multinational product lines

Managing multinational product lines

New product development: International Marketing issue

New product development: International Marketing issue

Mode of Entry Options for International Marketing

Mode of Entry Options for International Marketing

new coke case study

new coke case study

Steve Job's iPhone Perceptual Map

Steve Job's iPhone Perceptual Map

Steve Jobs Introduces the iTunes Phone Motorola ROKR in 2005

Steve Jobs Introduces the iTunes Phone Motorola ROKR in 2005

A step by step guide to an ATAR forecast in Excel

A step by step guide to an ATAR forecast in Excel

How to use the ATAR forecasting Excel template

How to use the ATAR forecasting Excel template

How to run cluster analysis in Excel

How to run cluster analysis in Excel

▶Art and Copy: Tommy Hilfiger Brand Launch

How to decompose market share

How to decompose market share

Using Radar Charts as a Perceptual Map

Using Radar Charts as a Perceptual Map

Using Excel to Make a BCG Matrix

Using Excel to Make a BCG Matrix

Financial Metrics for Marketing

Financial Metrics for Marketing

Understanding Discount Rates for Marketing

Understanding Discount Rates for Marketing

Net Present Value for Marketing

Net Present Value for Marketing

Using Excel to Calculate Customer Lifetime Value

Using Excel to Calculate Customer Lifetime Value

A Step by Step Guide to Calculating Customer Lifetime Value

A Step by Step Guide to Calculating Customer Lifetime Value

Using the Free Excel Template for CLV

Using the Free Excel Template for CLV

How to Make a Bubble Chart in Excel

How to Make a Bubble Chart in Excel

How to Use and Read a Perceptual Map

How to Use and Read a Perceptual Map

Interpreting a Multidimensional Perceptual Map

Interpreting a Multidimensional Perceptual Map

Using the Overall Similarities Map Template

Using the Overall Similarities Map Template

Understanding an OS Perceptual Map

Understanding an OS Perceptual Map

How to Use the MDS Perceptual Map Template

How to Use the MDS Perceptual Map Template

How to use the Excel template to create perceptual maps

How to use the Excel template to create perceptual maps

How to Make a Perceptual Map Using Excel

How to Make a Perceptual Map Using Excel