Канал: Betina C

The Next Level Intro

The Next Level Intro

Welcome to Services Marketing - Selling the Invisible

Welcome to Services Marketing - Selling the Invisible

Customer Relationship Management.wmv

Customer Relationship Management.wmv

Services Marketing - The Next Level Introduction

Services Marketing - The Next Level Introduction

Customer Experience Management -Managing Employees Revised

Customer Experience Management -Managing Employees Revised

Customer Experience Management - HR Management

Customer Experience Management - HR Management

Managing Customers - Customer Queue Management

Managing Customers - Customer Queue Management

Managing Customers - Customer Participation

Managing Customers - Customer Participation

Customer Experience Management - Designing a Customer Service Organisation

Customer Experience Management - Designing a Customer Service Organisation

Customer Experience Management - Managing Employees

Customer Experience Management - Managing Employees

Developing Services IMC - General Guidelines

Developing Services IMC - General Guidelines

Developing Services IMC - Special Challenges

Developing Services IMC - Special Challenges

Developing Services IMC - Positioning

Developing Services IMC - Positioning

Marketing for Services The Fundamentals - Welcome

Marketing for Services The Fundamentals - Welcome

Key Differences IHIP

Key Differences IHIP

Expanded Marketing Mix - 7ps

Expanded Marketing Mix - 7ps

High vs Low Contact Services

High vs Low Contact Services

Servicescape Tactics

Servicescape Tactics

Design Considerations

Design Considerations

Service Branding

Service Branding

Product Strategy Week 3 Service Blueprinting

Product Strategy Week 3 Service Blueprinting

Service Product

Service Product

Managing Physical Evidence - The Servicescape

Managing Physical Evidence - The Servicescape