Канал: The Challenger Project

70 years of Swedish challenger brands

70 years of Swedish challenger brands

How Folx Health challenges incumbent healthcare

How Folx Health challenges incumbent healthcare

The challenger strategy behind Back Market's growth

The challenger strategy behind Back Market's growth

The frustration that led to Liquid Death

The frustration that led to Liquid Death

DeadHappy on changing attitudes to death

DeadHappy on changing attitudes to death

Why fame is vital to Habito's growth strategy

Why fame is vital to Habito's growth strategy

Crowns & Hops co-founder Beny Ashburn on challenging the craft beer industry

Crowns & Hops co-founder Beny Ashburn on challenging the craft beer industry

Jack Scott and Alex Wright, co-founders of Dash Water

Jack Scott and Alex Wright, co-founders of Dash Water

The strategy behind Pabst Blue Ribbon's decade of growth

The strategy behind Pabst Blue Ribbon's decade of growth

How a constraint led to an opportunity for Rebel Athletic

How a constraint led to an opportunity for Rebel Athletic

JP Then, co-founder of Crosstown, on creating The Crosstown Collective

JP Then, co-founder of Crosstown, on creating The Crosstown Collective

Manon Van Essen: Now is the time for challenger brands

Manon Van Essen: Now is the time for challenger brands

Tom Broughton, founder of Cubitts: Survive then thrive

Tom Broughton, founder of Cubitts: Survive then thrive

'Pet food was just so boring': Lily's Kitchen founder

'Pet food was just so boring': Lily's Kitchen founder

How Eat Grub persuade consumers to eat insects

How Eat Grub persuade consumers to eat insects

'Seapunk or ghettogoth… the mindset is the same': Simon Beckerman, Depop founder

'Seapunk or ghettogoth… the mindset is the same': Simon Beckerman, Depop founder

Ugly Drinks co-founder: 'The ugly truth in soft drinks that needs to be exposed'

Ugly Drinks co-founder: 'The ugly truth in soft drinks that needs to be exposed'

Welcome to The Challenger Project

Welcome to The Challenger Project

Heist CEO: 'We're building the Nike of underwear'

Heist CEO: 'We're building the Nike of underwear'

Form's co-founders on making the competition irrelevant

Form's co-founders on making the competition irrelevant

Tele2 CEO: 'The purpose goes into every pillar of the strategy'

Tele2 CEO: 'The purpose goes into every pillar of the strategy'

How New Balance got its swagger back: An interview with the CEO and VP Global Marketing

How New Balance got its swagger back: An interview with the CEO and VP Global Marketing

An interview with Pascal van Ham, Head of Marketing at Tony's Chocolonley

An interview with Pascal van Ham, Head of Marketing at Tony's Chocolonley

Galipette Cidre co-founder: 'There's very little differentiation within the cider brand world'

How Tony's Chocolonely is challenging child slavery in the cocoa industry

How Tony's Chocolonely is challenging child slavery in the cocoa industry

An interview with Patrick Criteser, CEO of Tillamook

An interview with Patrick Criteser, CEO of Tillamook

Piccolo Foods founder: 'You can't separate daily life from global issues'

Piccolo Foods founder: 'You can't separate daily life from global issues'

How Tillamook saw 70% revenue growth by adopting a challenger strategy

How Tillamook saw 70% revenue growth by adopting a challenger strategy

An interview with James Kirkham, Head of Copa90

An interview with James Kirkham, Head of Copa90

How Copa90 are challenging 100 years of sports media

How Copa90 are challenging 100 years of sports media

How Bloom & Wild built a challenger brand in a commodity market

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

THE CHALLENGER PROJECT Live Stream

THE CHALLENGER PROJECT Live Stream

Atom Bank founder: 'People are anxious around money, we want to change that'

Atom Bank founder: 'People are anxious around money, we want to change that'

3 behaviours for challenger brands on social media | feat. Ben Tyson

3 behaviours for challenger brands on social media | feat. Ben Tyson

Comviq Marketing Manager, Lotta Onajin: 'We are fighting ignorance'

Comviq Marketing Manager, Lotta Onajin: 'We are fighting ignorance'

How naivety helped Pip & Nut challenge the nut butter category

How naivety helped Pip & Nut challenge the nut butter category

An interview with Åsa Caap, CEO & Founder of Our/Vodka

An interview with Åsa Caap, CEO & Founder of Our/Vodka

Our/Vodka CEO: 'There's no marketing... or the whole thing is marketing'

Our/Vodka CEO: 'There's no marketing... or the whole thing is marketing'

Thinx: Miki Agrawal on creating art not advertising

Thinx: Miki Agrawal on creating art not advertising

The Collective: A real & human challenger

The Collective: A real & human challenger

An interview with John Schoolcraft, the Creative Director of Oatly

An interview with John Schoolcraft, the Creative Director of Oatly

An interview with Fairfax Hall, co-founder of Sipsmith

An interview with Fairfax Hall, co-founder of Sipsmith

The Karma Cola co-founder on building a brand to be discovered

Oatly: The transformation into fearless challenger brand

How to fly off the supermarket shelves

How to fly off the supermarket shelves

An interview with the founder of Cubitts: A challenger in eyewear

An interview with the founder of Cubitts: A challenger in eyewear

Fostering a vibrant company culture

Fostering a vibrant company culture

How to chair productive meetings

How to chair productive meetings

How to set up a social media strategy

How to set up a social media strategy