I’ve read this fascinating book this week,

“Gastrophysics. The new science of eating.” by Charles Spence, the head of Crossmodal Research Laboratory at the University of Oxford.

“The scientist changing the way we eat”

~ The Guardian

Sounds like a science book?

And it is, but science book about a subject, that we all care about, that we all practice, without too much thinking or self-analysis.

Eating.

We all do it every day. We must be good at it. And we all must know, what it is, how we do it, how it’s done properly, and what exactly influences our eating habits and behaviors.

But as with many things in life, just because we do something often, doesn’t mean, we are great at it and understand it completely.

The book is all about, how we taste (Your tongue is not the main “tasting tool” in your arsenal of senses!), what affects our taste (like the weight of our fork, for example, or the chair we sit in, or what we hear while eating), what affects our appetite and how full we feel eating certain foods and in certain environments, the music or noise we hear makes a difference - how fast we eat and how much, how much we enjoy our food. It’s not all about the taste, in fact, taste is probably one of the smallest insignificant parts of eating experience, that makes us like or dislike our food. It has to do with what we know about food, the color, who and where made it. And, did you know, that your “food memory” is so unreliable! What defines, whether you remember a certain meal or not, is not at all the taste, but the beginning of your meal, the first bite, the surprise, the novelty, and how your whole experience (greeting at the restaurant, for example) started, and how it ended. The main course between your appetizer and your dessert might actually mean the least, even though it is where the bulk of the calories you consume is, and where chef invests most of his efforts (Unless, of course, the chef knows, what truly memorable “meal experience” is all about)

The book is fascinating! I thought I knew what food is eating is all about!

You might read it, if you are just curious, if you want to improve your eating habits, get healthier and lose weight, hacking your brain and actually knowing, HOW to eat to make your brain your ally, not your enemy.

You might read it to enjoy your meals more and know, why you enjoy certain meals and places to eat.

You might read it out of pure curiosity – after all, you do eat quite often, might as well educate yourself about one of the most essential human behaviors.

For the purpose of adding value to your day without too much reading, I’ll give you a few hacks from the book to help you eat healthier, eating less, enjoying more, losing and maintaining weight easier.
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