Mitchells and Butlers (M&B) is a restaurant and pub operator in the United Kingdom, with brands that include, but not limited to, All Bar One, Ember Inns, Harvester, Miller & Carter, and O’Neill’s. For each of these brands, digital services have become key to enhancing the guest experience.
In this video Mark Forrester, Digital Application Support Manager at Mitchells & Butlers, explains how Dynatrace has helped them improve customer experience, maximize revenues through digital channels and ultimately transform the way they work.
