Official Holograms Identify Authentic Berkey® Products.
Berkey places distinctive laser-etched holograms on our product packaging to assure Dealers and consumers that their products are authentic, and meet high standards for performance and value.
Updates to our holograms make it tougher for counterfeiters to imitate our product.
The Berkey® products you have been receiving from us for the last 6+ months should have had the official second-generation NMCL logo hologram on them.
The second-generation hologram features the NMCL logo with 2D/3D animated text and reflects different colors as the viewing angle changes.
Plus, each is printed with a unique randomized serial number that can be verified by us as authentic.
We are phasing out the second-generation NMCL hologram and replacing it with a new official third-generation Berkey® Water Systems logo hologram (see image).
The third-generation Berkey® Water Systems logo hologram features a new design plus even more advanced features to help Dealers and consumers identify authentic Berkey® products.
Note: Some of you may have already received products with the new third-generation Berkey® Water Systems hologram. While we work through inventory that has both holograms, expect to still see some shipments with the current second-generation NMCL logo hologram for the next few months.
If you have any questions please send me a DM.
-Jeff
#berkeywaterfilter #waterfilter #waterfiltration
