Moderator and car enthusiast Désirée Duray takes BMW customers on an exclusive behind-the-scenes tour of the 2021 IAA Mobility - world leading automotive & mobility trade fair & conference, for the first time in its 124 years of history taking place in Munich, home base of the BMW Group, which has a lot to offer as the largest exhibitor at this top-level event.
But the IAA is not only taking place in Munich for the very first time, it is also coming up with a whole new design: Stepping out of the conventional trade show environment, IAA 2021 is spreading out all over the city, and with this new concept strikes right at the heart of urban mobility.
An exclusive broadcast for international BMW corporate customers takes the viewers to various venues of this historic event while discussion key topics and sharing the latest trends...
We visit the BMW and MINI booth at the fairground summit, the BMW open space hubs on sustainability and circular economy right in front of the Bavarian State Opera, the BMW Welt, the BMW museum and the BMW Headquarters...
Full length video available on request. Contact www.desireeduray.com for more information.
