Lidl is a Superbrand.

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LIDL is a Superbrand.

LIDL was, for the fifth consecutive year, elected a Brand of Excellence in Portugal.

Under the claim “more for you”, proximity to their customers is the main goal. LIDL adapts its offer to customer’s needs and provides products that deliver the maximum quality at the best price.

LIDL develops corporate social responsibility projects that enhance the development and capacitation of the communities they are part of.

The certification of LIDL’s range is very important, as it assures its quality, being the sole retailer in Portugal that exclusively sells MSC certified codfish and UTZ certified chocolates.

The first campaign for Cien, named “Intelligent beauty”, was released in 2017, personified by the TV presenter Andreia Rodrigues, it aimed to show that the concept of beauty includes making intelligent choices, thus focusing on the price-quality ratio of all Cien range.

The “Less is More” campaign shows how LIDL demands less of what is not good to deliver more to their clients, offering more sustainability, respect for food and a better control from the source, which contributes to a fresher and higher quality range of products.

LIDL launched a new didactic collection campaign called “Farmyard Friends” to teach kids about the origin of their food, a saving campaign “Grain by Grain” to help the families save money and also their first Esmara fashion collection designed by Heidi Klum.

LIDL is the Food Retailer of the Year at the Retail Masters Awards 2017.

There were 9 products were featured in the Taste of the Year Awards.

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