On the day LeBron James makes his return to the Cleveland Cavaliers, Nike has released James' newest commercial, which celebrates the pride and emotion felt around the city. The message is chilling. Together. One city. One goal.
James' return goes beyond basketball.
The commercial, set to debut during the telecast of the opener, includes exterior shots of some Cleveland landmarks like The Q, Terminal Tower and restaurants along East Fourth Street.
Numerous people close to James make appearances in the campaign, including his mom, Gloria Marie James, coach Dru Joyce and kids from the LeBron James Family Foundation. Cleveland teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.
