I've raised tens of millions of dollars through the generosity of high school and college students.
At one organization, we built up a million-dollar-plus annual recurring donor program with an initial appeal at $3/month. I hear nonprofits all the time discount young donors and not budget for fundraising strategies to reach them.
This is a HUGE mistake.
There are two significant benefits in running what I call a Young Donor Program:
1) They give you WAY more than their money. They show up when you need them most.
2) They are the gatekeeper to even more dollars. I've seen this play out time and time again. When a student is inspired by a nonprofit, it motivates their parents to give more.
If your goal is to be around in the next couple of decades, start investing in a Young Donor Program now.
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