In the world of business, there's often a lot of emphasis on finding a specific niche and targeting a narrow audience.
However, Craig Hewitt, Founder and CEO of Castos, challenges this notion. He believes that there's no reason to limit ourselves to serving only a particular industry or niche.
🗣️ Craig emphasizes the beauty of platforms like Castos that offer a wide range of possibilities. The flexibility allows us to explore different avenues, serve diverse audiences, and tap into various markets.
💡 So, if you've been feeling pressured to narrow your focus, remember that it's not always necessary. Embrace the potential of a broader approach and leverage the versatility of platforms to reach a wider audience.
👉 Share your thoughts on this topic in the comments below. Do you believe in the power of not niching down? Let's discuss! 💬✨
#businessmindset #diverseaudience #marketpotential #embracediversity #uniqueness #businessgrowth #broadapproach #explorepossibilities #entrepreneurialjourney #snackable_idea
