Do you ever wonder if the clothes that you buy are made of synthetic or natural fibres and what difference that makes? In this 30’ conversation, we will explore how the highly debated EU's Product Environmental Footprint (PEF) methodology aims to standardize the way we measure and communicate the environmental impact of products.
Perspectives brought by Brazilian and Australian cotton stakeholders will shed light on the true environmental and human impact PEF is likely to have and the role of Make the Label Count in advocating for accurate, transparent labeling to empower consumers to make informed, sustainable choices.
What is the EU trying to achieve with its Strategy for Sustainable and Circular Textiles as part of the EU Green Deal – and how does the Product Environmental Footprint (PEF) methodology fit into the bigger picture?
What role does PEF play?
What are the shortcomings of PEF and what would it mean for the environment and the livelihood of farmers if this methodology was implemented the way it stands today?
What is Make the Label Count doing to raise awareness amongst and influence EU policy makers?
Moderated by:
Hélène Bohyn, Policy & Advocacy Manager, Better Cotton, Switzerland
With:
George Candon, Managing Director, Man Friday Consultancy representing ABRAPA
Tony Mahar, CEO, Australian National Farmer Federation, Australia
