Deciding the value proposition of your product is naturally your job. As the creator, shouldn’t you be the one to state to your customers what value your product brings to their lives?
But product value proposition, in reality, is so much more than the subtitle you write on your website or the hyped words that you scratch on your banner.
It is the definition of your company explaining what your product stands for, why users should be paying you their money and how you stand out in the market despite all the competition. Sure, you are the creator of the product. But the value you intend to add has to be decided by the customer.
