With A/B testing in Flows, you can experiment with multiple customer journeys within a single Flow instead of creating different flows for all possible customer journeys. Better yet, with Intelligent Path Optimizer, you can leverage MoEngage’s AI-powered recommendation engine, SHERPA, to automatically (and intelligently) identify the best journey for your customers!

With these new updates to Flows, you can now effortlessly identify:
• The best performing channel to increase engagement or conversions.
For example, do emails work better than Push Notifications to convey exciting offers?
• The best-messaging frequency.
For example, should you send the first cart recovery email in 30 mins or after 2 hours?
• The best messaging sequence.
For example, should we start with Push and then move to Email in a browse abandonment series, or do the opposite?

This way, when you create customer journeys that best resonate with your target audience, the opportunity to convert every customer experience into a great one is immeasurable!

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