John Kay joins a panel of investors to discuss the results of an exercise which looked at whether it possible to develop a methodology, using publicly available information, to assess companies’ alignment to the Blueprint for Better Business Principles and whether there is a correlation between companies’ alignment to the Blueprint Principles and financial performance. The panel was chaired by Ben Andradi and included:
James Macpherson (Blackrock)
Saker Nusseibeh (Hermes Investment Management)
Andy Howard (Didas Research)
Louise Dudley (Hermes Investment Management)
Blueprint for Better Business aims to unite corporate purpose and personal values to serve society. We encourage businesses to define and operate to a purpose that serves society and respects the dignity of people, and to nourish a culture through which behaviours needed to deliver that purpose can flourish. To do this we have developed Five Principles of a Purpose Driven Business and a Framework to Guide Decision Making.
We held a conference in October 2014 on Putting Purpose into Practise keynote speakers including President of the CBI Sir Mike Rake and academic and commentator John Kay took to the stage to discuss Why Purpose Matters and the Future of Purpose Driven Business. We also had speakers from business and the investment community discuss Measuring Purpose and The Challenges of Putting Purpose into Practice. Paul Polman spoke to Professor Rebecca Henderson about the benefits to business of joining the purpose journey. John Kay concluded with; "profit is no more the purpose of business than breathing is the purpose of life".
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