How exactly does a mechanical engineer with dreams of working with race cars end up becoming “The Fry Guy” with his own million-dollar consulting business in the potato processing industry? Mike DeLong, President of Projex Consultants, is here to share his unconventional journey doing just that.
Striking out on his own after years working at McCain Foods, Mike credits Projex’s early success to emphasizing clear service offerings, a targeted client focus, confident communication, and creating a powerful referral network by leveraging industry relationships with equipment suppliers. Discussing his efforts to scale his business, he notes that he hired a virtual assistant to focus on high-value tasks, then recruited skilled professionals with competitive pay, remote work, and unlimited PTO, to help overcome the challenges of solo consulting. As you will hear, Mike’s remarkably high client retention comes from genuine care, sharing industry insights, and consistent communication, demonstrating that clear vision, strategic relationships, and a people-first approach are the keys to building a thriving consulting business.
In this episode, you'll learn:
How to leverage niche expertise to build a thriving consulting business
Strategies for activating and nurturing referral networks
How to strategically scale your team with virtual assistants and industry experts
The importance of balancing entrepreneurial ambition with personal values
Tactics for building and maintaining strong client relationships
Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.
Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.
So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit [ Ссылка ] to book your free call today.
► ABOUT CONSULTING SUCCESS
Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients time and time again.
We believe in the transformational power of consulting that creates real results for clients, and enables you as a consultant to do your best work, enjoy more time with your family, and achieve your desired income level and lifestyle.
Founded by Michael Zipursky and Sam Zipursky aka the “Zipursky Cousins” – serial entrepreneurs turned consultants with over 32 years of combined experience – we’ve consulted for and advised businesses throughout North and South America, Europe, Asia, Africa and the Middle East in over 30 industries. We’ve been in the trenches hustling to grow our own consulting businesses. We know what it feels like to be the outsider struggling to make things work or find acceptance in the market.
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► TIMESTAMPS
00:00 Introduction to The Fry Guy Persona
02:32 The Size and Scope of the Potato Industry
04:39 Starting as a Consultant in a Niche Market
08:15 Leveraging Industry Relationships for Referrals
11:29 Scaling the Team: First Hire
12:20 Affordability and ROI of Virtual Assistants
15:08 Hiring Industry Experts to Scale Operations
19:11 Balancing Compensation and Flexibility in Hiring
21:38 Challenges of Growing a Consulting Business
23:50 Maintaining Work-Life Balance as a Consultant
27:55 Building Long-Term Client Relationships
29:38 Expanding Industry Presence and Personal Brand
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