Core values define your company’s culture and guiding principles. Read on for a few tips on how to create core values in business.

Integrity? Innovation? Sustainability? What are your business’s core values? Why are they important? Your core values should resonate with you and your team and reflect what makes your business unique. Following your core values will also help you make important decisions. How do you find those central guiding beliefs that will signify what your business is about? Review your mission and vision statements and think about why you started your business. What were the driving motivators? Those reasons can be the foundation of your core values. Here are a few more tips on how to create core values for your business.
1. Defining your Core Values – To define the core values that align with your business, analyze your company culture and business strategy. What values resonate with you, your employees, and your customers? Identify and clarify what you do and what you provide to the community. The internal beliefs, ethics and guiding morals of your business will guide you to your core values. Or you can Google what other businesses in your industry have as their core values, do they resonate with you?
2. Benefits of Core Values – The benefit of defining your core values is enhancing your ability to provide exemplary service. When you, your employees, and your customers understand your core values, they have clear expectations of your business. Values like Transparency, Customer Satisfaction, and Contributing to Community and Environment, resonate better with customers. Customers are more likely to utilize and remain loyal to companies whose core values align with their own.
3. Formatting your Core Values – How many core values should your business have? What format should you use? Company core values are often phrases, single sentences, or words organized into a bulleted list. The important thing to remember is that they should be easy to remember, clear, meaningful, and actionable. Choose the best 5 to 10 that represent your company. You can use a list of single words, which you would define. Or you may create short simple phrases to define your core values.

Defining your company’s core values is a critical step in the success of your business. Think about why you started your company, and which core values resonate with you, your employees, and your customers. Remember to keep them easy to remember. The benefit of having clear and meaningful core values for your business is your ability to provide exemplary service. If you need help figuring out How to Create Core Values for your Business, reach out to Classy Communications today. We can help. Contact us at www.ClassyCommunications.net. And please follow us on LinkedIn at Classy Communications PR & Advertising.

свернуть