Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges.

Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy!

Correction on the MER formula: It should be the other way around.
MER = Total Revenue / Total Cost of Ads

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This video was inspired by a question from one of our awesome subscribers. Thank you so much, Gabe Garcia!

We appreciate all the support you guys have given our channel and we’d love to hear more from you!


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