Speaker: Peter Bradley, Public Health England
Synopsis: Tech and data provide the health sector with innovative, more efficient and cost-effective ways to tackle some of the biggest health challenges our nation faces. This session looks at the role that data plays in a new way of intelligent public health where everyone has access to their health information and many more health interventions are targeted or personalised. Specifically how Public Health England is exploring how combining consumer generated data with traditional healthcare data could create more meaningful two-way engagement with the public, helping people to take greater control of their wellbeing. As well as how digital design can improve the uptake of data outputs in decision making.

Attendees will leave this session with an understanding of:
• How the government is harnessing the power of data to use data, artificial intelligence and innovation to transform the prevention, early diagnosis and treatment of chronic diseases by 2030; as well helping to achieve an extra five years of Disability Free Life Expectancy.
• The unique challenges that those operating in the public health space face when it comes to data.

Filmed at Big Data LDN 2019

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