This video explains the Strategies FMCG Companies Adopt to Make Their Brands Stand Out. The key techniques have been listed as follows: 1) Multi-brand marketing strategy 2) Flanking of products 3) Brand expansion 4) Creating product lines 5) Creation of new products 6) Product life cycle management 7) Making use of a large distribution network. An FMCG's success is heavily reliant on it's marketing approach.
