Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch's market value. Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.
Mass boycotts across America, billions of dollars down the drain and bomb threats aren't what the marketing executives of Bud Light had in mind when they brought in transgender influencer Dylan Mulvaney for a new partnership. But that's exactly what happened. For decades, Bud Light has been a staple in homes across the United States as the country's top-selling beer but those days are fast disappearing with millions ditching the brand. In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online. [ Ссылка ]
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