Has the agency behind the new Jaguar ad. pulled off a PR masterclass? Will we look back on this move as pure genius or a lesson in how to destroy a brand in 30 seconds?

They certainly have us all talking about Jaguar and their branding strategy is not one I would have signed off on but maybe, there is more to this than meets the eye.

I've shared my original thoughts on the campaign and on branding here: [ Ссылка ]

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