In this video, I, Greg Moran from Evergreen Mountain Equity Partners and Evergreen Growth Partners, dive deep into the concept of Customer Acquisition Cost (CAC) and why it’s crucial for entrepreneurs, marketers, and business owners to understand. Drawing from my 20+ years of experience as a startup founder, I break down the CAC formula, explain its significance in long-term business growth, and offer actionable strategies to optimize your sales and marketing efforts. Whether you’re in the early stages of your startup or scaling up, this video will guide you through accurately calculating CAC, improving customer acquisition efficiency, and ensuring sustainable growth. Don’t miss out on the tips to avoid common mistakes that can impact your company’s profitability and scalability.
Key Topics Covered:
• What is Customer Acquisition Cost (CAC)?
• How to accurately calculate CAC.
• The relationship between CAC and Customer Lifetime Value (LTV).
• Common mistakes to avoid when calculating CAC.
• Strategies to reduce CAC and improve business profitability.
• Importance of understanding CAC in different customer segments.
If you found this video helpful, make sure to like, subscribe, and hit the notification bell to stay updated on more content geared toward startup founders and business owners. Have questions or topics you’d like me to cover? Drop them in the comments below!
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00:00 - Introduction
01:00 - What is CAC?
02:30 - Importance of Knowing Your CAC
04:00 - Relationship Between CAC and LTV
06:00 - How to Accurately Calculate CAC
08:00 - Strategies to Reduce CAC
10:00 - Common Mistakes in Calculating CAC
11:30 - Importance of Segmenting CAC by Customer Groups
12:30 - Final Thoughts and Wrap-Up
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Customer Acquisition Cost Explained! | TFJ E70
Теги
Customer Acquisition CostWhat is CACHow to calculate CACStartup growth strategiesBusiness scalabilityMarketing efficiencyCustomer Lifetime ValueEntrepreneur tipsGreg MoranEvergreen Mountain Equity PartnersSales optimizationCAC for SaaS startupsCLTV to CAC ratioscaling a business without burning cashcustomer acquisition costhow to calculate customer acquisition costcustomer acquisition cost formulawhat is cac
