Join Anthony Karls, President of Rocket Clicks, as he delves into the importance of general directory listings to enhance local SEO rankings. Discover the significance of maintaining consistent and accurate Name, Address, and Phone Number (NAP) across various authoritative sites such as Yelp, Facebook, Apple Maps, and more. Learn the steps for performing quick audits to check for citation accuracy and consistency, and understand how this 'boring' yet critical work can significantly impact your placement in local search map packs. Gain insights into how good user engagement and positive reviews can further bolster your rankings.
00:00 Introduction to Local SEO
00:24 Importance of Citations
00:33 Types of Citations
00:48 General Directory Listings
02:15 Consistency in Citations
03:33 Managing Citations for Success
04:32 Conclusion and Final Thoughts
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