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Delivered at Casual Connect Europe 2016

It can be frustrating: You launch your game and no one discovers it. Downloads are low and everyone is telling you that acquiring users is too expensive for you. In this talk I will share mistakes you can make even at the project's start that can lessen your chances in the competitive space of app stores. Lessons learned from my clients as well as methods that can increase your likelihood of success will be shared. I will explain why it is sometimes even a mistake to look at the app store at all for learning.

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