CAMPANHA: SE BEBER, NÃO DIRIJA!
Um filme que mudou a consciência da Austrália

Uma das maiores empresas de marketing do mundo resolveu passar uma mensagem para todos através de um vídeo criado pelo TAC (Transport Accident Commission) e teve um efeito fantástico na Austrália.

Após transmissão da mesma em 'hora nobre', cerca de 40% da população da do país deixou de consumir álcool e usar outros tipos de drogas nas datas comemorativas.

On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303.
A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.

This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely.
Transport Accident Commission Victoria.

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