This is a short fiction film made for a campaign, calls We - Generation.
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London is currently one of the most affected cities in the environmental crisis. Water and air pollution continues to contribute to health issues whilst consumer plastic wastes quickly becoming unmanageable.
But we have the power to do something about this. Even small steps toward a more eco - friendly lifestyle can make a huge change if we work together to save the city , we love.
We can not blame the past generations for our current state, nor can we expect future generations to facing the crisis on their own.
What we can do is take responsibility for London and work together to change for the better and we
can start right now.
You are just one person, but there is 8.9 million of us in London!!
We currently live in a linear economy where we take resources from the earth and then dump them in a giant hole in the ground. The goal of zero waste is to move to a circular economy where we write trash out of existence. The circular economy mimics nature in that there is no trash in nature.
Special thanks to The Source Bulk Foods Chiswick | Zero Waste Shop, because they gave us the perfect environment for filming.
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Directed by Gabor Sztraka
GMP Studio
Cast: Moon Rico
Music: Parasail - Silent Partner
London
2020
