Renova, a Portuguese toilet paper manufacturer, is battling to survive in a commoditized market dominated by international giants and private labels. The CEO must choose between private-label manufacturing, new functional innovations, or launching black toilet paper.
Video case study written by INSEAD marketing professors Yakov Bart, Pierre Chandon, and Steven Sweldens and by INSEAD MBA 2009 Raquel Seabra de Sousa. To access the case, go to [ Ссылка ]

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