Antony Morato presents the "I AM _" project, a concept that represents the brand's philosophy and will serve as a guiding thread for a series of events in the coming months.
"I AM _" recalls the initials of the brand and summarizes the idea of freedom to express oneself and self-define for the man envisioned in Antony Morato's collections: a cosmopolitan, determined, open man who recognizes himself in the community he lives in but can relate to multiple definitions without necessarily having to choose just one.
The "I AM _" project was launched during Milan Men's Fashion Week on Sunday, June 18, 2023, with a party at Teatro Vetra, which showcased the brand's aesthetic soul connected to the world of fashion, trends, and music. The party came alive with three talented DJs from around the world, from Hito's Asian elegance to Gina Jeanz's Afro-infused beats, culminating with the energy of Tania Vulcano.
