Doctors can use social media in three ways, according to Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice.
Use social media to:
1. Filter information. Patients often come across erroneous medical information on the web. Social media gives doctors a platform to share reliable health information and guide patients to better health websites.
2. Connect with colleagues. The volume of medical literature grows by 10 percent each year, making it difficult to stay current. But social media platforms like Twitter allow doctors to stay up to date with thought leaders in any area of medicine.
3. Make the doctor’s voice heard and have an influence on changes in the healthcare landscape.
The Doctors Company has partnered with Dr. Pho to bring this expert advice to doctors. Dr. Pho is the founder and editor of KevinMD.com and co-author of the book "Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices."
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