We all love conversion funnels—they help us visualize and understand the user journey from awareness to evaluation, to making a decision about a product. Funnel analysis can also shed light on potential revenue sources, like securing new customers, or upselling & cross-selling existing customers. In this session, CrowdStrike shares how they applied conversion funnels to understand the customer journey at the product level, how they identified potential pain points for customers, and how they optimized their products to solve for those pain points. strategically solved the problem.
