This video captures our philosophy and research on how companies create and capture value over time through capabilities coherence — that is, the mutually reinforcing alignment of a deliberate way to play, a supportive capabilities system, and a relevant portfolio of products and services.

We've found that most companies do not believe they have a winning strategy and two-thirds lack the capabilities to create value. The vast majority are navigating too many conflicting priorities, and only one in five believe they have a right to win in the marketplace. Our research in various industries consistently demonstrates the direct correlation between capabilities coherence and superior performance over time.

This video connects the dots for understanding this coherence premium and how to achieve it.

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