In our 11th episode of Code To Cash, we speak with Fessal R, Global RevOps leader at Exasol, about the critical role of pricing and revenue operations in shaping efficient, customer-centric SaaS businesses. Drawing from over two decades of experience, Fessal shares insights into how companies can align pricing and packaging strategies with operational systems to deliver value while driving sustainable revenue growth.

This episode focuses on:

- Pricing as a revenue lever: How effective saas pricing models align with customer needs and create long-term value.
- The role of RevOps: Why aligning the customer journey with pricing and monetization strategies is key to operational success.
- Overcoming bottlenecks: Addressing the challenges of outdated pricing systems and operational inefficiencies.
- Consumer behavior’s impact on pricing: What B2B companies can learn from industries like Telco and Automotive.

Tune in with Fessel to learn more about pricing models for SaaS, value communication, and the impact of revenue operations.

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