The campaign shows the personal testimony of Ms. Sunita Tomar, a 27-year old wife and mother. She developed oral cancer after using smokeless tobacco for just two years. Sunita lives in a small town in Madhya Pradesh with her husband, a truck driver, her two sons, and her parents-in-law. The advertisement shows Sunita before and after an operation to remove the cancerous growth and a part of her mouth. She describes how happy she was before tobacco took its terrible toll on her health and her appearance and how she never expected to develop oral cancer. The ad closes with a warning against using tobacco.
This Public Service Announcement (PSA) has been developed by the Ministry of Health and Family Welfare with technical assistance from World Lung Foundation.
