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As I was reviewing an Amazon PPC account I noticed that our top performing campaign this month was a Sponsored Display vCPM campaign.

It had the most sales AND lowest ACOS.

I was like ‘this is crazy! There’s no way!’

Then I noticed the words ‘views & clicks’.

And as a person who extremely curious I decided to hover over this and read it.

Based on what I read it looks like the sales and acos metrics include sales from impressions and clicks.

What does this mean?

It means I need to analyze this data differently since the data attribution model is significantly different to other ad types. (Sponsored products, sponsored brands, sponsored display product targeting)

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