Toyota Prius PHEV Premium 2024 Preview.
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The Toyota Prius introduces the unexpected for its fifth generation, with an eye-catching new chapter in its story of engineering innovation and dynamic design. Available in Europe exclusively as a Plug-in Hybrid Electric, named Prius Plug-in Hybrid in Europe, the latest Prius follows in the pioneering wheel tracks of its illustrious predecessors by once again challenging convention.
Over more than a quarter of a century, the Prius has made a lasting impact on Toyota and the world as the first mass-produced electrified vehicle, setting future EV trends and making electrified technology accessible to a wide range of customers.
The latest Prius takes the next step in that journey by introducing the enhanced electrification of the latest Plug-in Hybrid Electric (PHEV) technology to compliment Toyota’s multi-path approach to carbon neutrality which has already seen sales of more than 23 million electrified vehicles globally, with the Hybrid and Plug-in Hybrid versions of Prius alone accounting for more than 5 million units.
Toyota is committed to offering low-carbon solutions for all its customers, according to their local needs and infrastructure to ensure no driver is left behind on the road to carbon neutrality. As its most powerful and efficient PHEV, the new Prius strengthens Toyota’s line-up, which includes a commitment to battery electric (BEV) and fuel cell electric (FCEV) vehicles to offer customers a wider range of carbon reduction options.
A combination of true electric vehicle (EV) performance and all the convenience of the latest Hybrid technology delivers a dual DNA at the heart of the new Prius Plug-in Hybrid. Up to 86 km EV driving range from its 13.6 kWh battery allows fully electric driving on most daily journeys. For longer journeys, or when charging is not practical, Toyota’s new generation Plug-in Hybrid system has enhanced output and an ultra-low combined WLTP CO2 emissions rating of 11 g/km - the lowest ever for a Prius.
Since its launch in 1997, the Prius has been heralded for efficiency but not necessarily performance. However Toyota’s fifth generation hybrid technology has the power to surprise. The hybrid system delivers an overall improvement to the driving experience, providing more power and greater efficiency. The TNGA 2.0 litre engine produces 152 DIN hp (112 kW) and works in tandem with a new 163 DIN hp (120 kW) transaxle front motor for a total system output of 223 DIN hp (164 kW). Compared to the previous generation’s 122 DIN hp (90 kW) in Plug-in Hybrid configuration, the increased output ensures strong and responsive acceleration.
Fun to drive with the latest Prius goes beyond its unexpected power and acceleration. Balance and handling have also been enhanced, thanks to the second-generation GA-C platform of the Toyota New Global Architecture (TNGA) which brings lower weight and higher rigidity for a more stable ride. A lower centre of gravity, achieved by placing the EV battery under the rear seat and moving the fuel tank lower and more forward compared to the previous generation, contributes to enhanced driving dynamics and agility.
In the quest for maximum efficiency, up to 8.7 kilometres of EV range a day (based on annual sunlight in Nagoya, Japan) can be generated by optional solar cells integrated in the roof. These now charge the plug-in hybrid battery directly, without the need for an additional solar battery as on previous models. The roof is smaller than before, but thanks to new solar cells, the overall efficiency is improved by more than 15 %.
Although the Prius has always had an eye-catching appearance, the latest generation is surprisingly stylish. The iconic wedge shape, a Prius original since the second generation, has evolved, embracing elegant modern lines. A coupé-like silhouette has been created by lowering the overall height by 50 mm, moving the roof peak rearwards and adopting larger diameter tyres, up to 19 inches.
The distinctive shape is enhanced by a 50 mm longer wheelbase compared to the previous generation. At the same time, overall length has decreased by 46 mm. The rear view is accented by a three-dimensional linear lighting element emphasising the progressive design and focusing attention on the bold Prius logo.
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Toyota Prius PHEV Premium 2024 Preview
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