Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012
Instructor: Tony Seba
Distribution Channel Strategy

Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches distribution channel strategy.

How do you build a distribution channel strategy?
How do channels change through the tech adoption lifecycle?
What channels do you build first? How do you decide?

More information:
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