How do social science and economics fit into research on palm oil production? Rosemary Ostfeld, PhD Student in the Department of Land Economy, explains how her understanding of society and consumer behaviour is crucial for her to liaise with stakeholders to determine the effectiveness of initiatives.

This film is one of a series of eight that showcases the extent that conservation-related research is embedded in a wide range of academic fields and involves collaboration with non-academic partners beyond the University. The films are produced by the University of Cambridge Conservation Research Institute (UCCRI), which was established in October 2013 to foster a cross-disciplinary approach within the University of Cambridge.

“Conservation is primarily underpinned by human behaviour and it is therefore vital to understand the social factors, such as cultural drivers or geographical patterns, which shape our environment, as well as developing our biological and scientific knowledge.” Dr Bhaskar Vira, Director of UCCRI.



Creative Director
Alison Harvey


University of Cambridge Conservation Research Institute
[ Ссылка ]

Video, Sound and Edit by Toby Smith
UCCRI - Leverhulme Trust Artist in Residence 2015/2016
www.tobysmith.com

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