LiveGood formulator for products Dr. Ryan Goodkin showcases Factor 4 ... their top selling product.

Ryan G: So I am actually a doctor of pharmacy. I've been a pharmacist for over 15 years, and we need to focus more on prevention. And we need to focus more about identifying some root cause issues.

Inflammation is sort of the common thread amongst almost all chronic disease. How to help mitigate and get rid of that chronic persistent inflammation.

So let's talk about Factor 4.

All right, this is an amazing, right because it is the only product on the market that contains all these ingredients.

We call it Factor 4 because it has four ingredients. It's got fish oil, it has curcumin, it has Coenzyme Q 10, garlic, and then we added black pepper because we know that it increases the absorption of curcumin.

When when we're picking a fish it has to do with sourcing, so we wanted to source the best highest quality fish for our fish oil. And we did that. We have an anchovy, it's ethically sourced, sustainably sourced, from cold deep water.

Where do we get our fatty acids from? And that's the whole point of having fish oils is that it's providing what's called polyunsaturated fatty acids. It's really important they have an anti inflammatory effect. They have a general health effect. It's highly concentrated fish oil.

And this is where it gets really awesome. So for just one soft shell, we have 600 milligrams of EPA and DHA. Now the EPA and DHA is the most important omega 3 fatty acid. There are others, but the EPA and DHA is what you need to focus on. When patients start on a fish oil, you can see a reduction in their inflammatory markers. Actually in bloodwork. We want you to have at least 1000 milligrams a day for the anti inflammatory effects. Now some people go up to 3000 and 4000 milligrams a day. And at those levels, you're really starting to see triglycerides start coming down. Triglycerides are the fat in the blood.

We're gonna go into curcumin alright, so curcumin is the next ingredient. 150 milligrams of curcumin. Curcumin is the active constituent of the Tumeric plant. Having that in our supplement is really important. Well studied, well documented.

There's a robust amount of information supporting curcumin as an anti inflammatory. A potent anti inflammatory. It is also a strong antioxidant.

Let's move on to Coenzyme Q 10 is our next ingredient in Factor 4.

So Coenzyme Q 10. It is actually a very important cofactor inside the mitochondria and that's responsible for the production of energy, just our body just movement. It's also an antioxidant, another benefit of it. So I think Coenzyme Q 10 deficiency is a big problem.

Now by adding it into this product is really to allow the body to maximize its efficiency in order to reduce inflammation and manage our energy, and it's also an antioxidant.

Alright, so let's move on last ingredient. I could show you a clove but it's called garlic. Now garlic has been around for centuries, right? There's been a lot of studies on it. It's been shown to reduce blood pressure, it's been shown to reduce inflammation and cholesterol.

So we're seeing a lot of benefits when it comes to heart health and to reducing inflammation. Also an antioxidant. Partnered in with these other ingredients, it's it's a perfect combination of ingredients, all of it designed to help bring down the inflammation that chronicly persists in elevation. Oh with one more added ingredient guys, this is cool.

So one of the challenges that we have, or I should say I have as a formulator is making sure or that our products work. And that really comes down to bioavailability. So how much of the product that you consume is available for the body to use.

And so Curcumin, we know it's difficult, it has low bioavailability. So a lot of studies have shown that by adding biopurine, which is just black pepper, so it is black pepper. Black pepper can increase the absorption of curcumin by up to 200%. Huge benefit, not many products are taking advantage of it, and again, this being such a unique product, the only kind of it on the market. This is a huge benefit. And so I think that's an awesome addition.

Finally to round it out, you know we care a lot about not using unnecessary additives, colorings, things of that nature. So this is a soft gel, so it's not a capsule. It's a soft gel and it's a gelatin based soft gel. It is gluten free, dairy free, soy free. But I want to make sure you guys are aware because you have to use a soft gel because it's oil. So we're putting oil into the capsule it would never hold up. The vegetable capsule wouldn't stand a chance. So alright, that basically rounds out our product.

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