ISPO Munich 2018 | Door Opener in the Sports Industry

"This is a huge opportunity"

"That like winning the lottery"

"Awesome"


These are the impressions from ISPO Brandnew 2018.

Dr. Christopher Zeppenfeld, CEO SWARM Nutrition
"Extremely large, well-known brands are here. There are a lot of open-minded and professional people here. Exciting. "

Heinz Mayrhofer, Managing Director My Esel
"People believe in our concept and in turn that reinforces our motivation."

Aram Lemmerer, Managing Director BIOROWER
"This feeling of confirmation, that cannot be summed up in words."

ISPO Brandnew awards a prize to these and other start-ups for their innovative ideas in the sports industry and offers them their own platform at ISPO Munich.

This year for the 30th time. Among previous award finalists and winners are today's big names, like GoPro or Maloja: Indigo also applied in 2001 with a new winter sports device.

Thorsten Schwabe, Managing Director Indigo
At that time, one couldn’t buy the so-called snowboards or snowsurfers in Germany and then Gregor Baer and I sacrificed our first ski, the steel edges actually broke off, because one couldn’t buy any components or whatever, and then we made a kind of snowboard and that was for us actually the entry into the industry and the exit from normal life. "

The same thing happened with evoc in the year 2009.



Holger Feist, Managing Director evoc
"The new product is the evoc" Freerider ", which is a backpack with an integrated back protection. We got an award for the first protector-backpack back then with evoc. That meant a hell of a lot for our business. And our company has developed, it’s now a relatively large company, represented in 32 countries around the world. The Brandnew-Award was a big door-opener for us, because we got incredible press coverage at our appearance here, all the media came by naturally, wanting to know what products we had."

This unique opportunity will also be seized by the ISPO Brandnew finalists and winners this year.

The Austrian Company My Esel has developed a bicycle that is individually tailored to the customer's body, shoe size and lower leg length.

From Israel comes a compact camping unit consisting of tent, sleeping bag and mattress. Thus, nature lovers carry instead of three singles items only one piece of luggage.

ISPO Munich - this is where innovations are born.

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