Aaron Booker from Varvid meets up with Kerry McDonough from Cisco at CompTIA Breakaway 2010. Kerry talks about how CompTIA is a great opportunity for Cisco, since it deals specifically in the small business arena and has always worked with channel partners. Cisco has been focusing on the small business aspect and Kerry says there are 3 major changes his company made to adapt: (1) they dedicated small business sales team globally, (2) built a dedicated service and support for partners to work with their customers and (3) have put more energy into marketing to drive more demand and to create more interest in Cisco and their partners.
